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2020 | OriginalPaper | Chapter
Analysis of Marketing Strategy of Enterprises in the Era of Big Data
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Abstract
Under the background of the new era, the application value of information technology has been highlighted. It is more and more widely used in the process of enterprise development. In the process of operation and management, enterprises have collected a large number of data, which need to rely on modern information technology to process data and adjust development strategies according to market changes. Marketing ability is related to the competitiveness of enterprises. In order to occupy a favorable position in the market competition, it is necessary to find effective marketing strategies based on the background of big data. This paper discusses the influence of big data era on enterprise marketing, puts forward effective enterprise marketing strategies, and promotes the improvement of enterprise marketing ability.