Analysis of the Influence of Service Quality and Audience Loyalty Interest in the Volleyball Tournament Events: A Case Study of Tulungagung Regency

Tulungagung Regency is one of the districts whose people are very enthusiastic about volleyball. The main research aim for this paper is to examine the service quality by the volleyball tournament organizer at Tulungagung and its relationships towards satisfaction and audience loyalty in the game of volleyball. This research adopts a descriptive methodology with mixed qualitative and quantitative approaches. The population in this study were a total of 100 volleyball viewers in Tulungagung Regency taken by random sampling. The data collection technique is using a questionnaire. From the analysis, the level of audience satisfaction towards event organizers involved in the arena is 46%, while for the influential category it reached 54%. Security is very influential, reaching 55%. The quality of the national level professional players who competed was very influential, reaching 72%. The ticket to the match has less effect alone, reaching to 25%. Means for entertainment are also very influential, reaching 33%. Regarding doorprize, it is less influential, whereby 63% has no effect. The quality of the field, the influential category reached 72, 24% is effective, and 4% had no effect. The findings are hoped to be beneficial to every event organizer that will hold volleyball tournament events in terms of ensuring quality of services and retaining audience loyalty.