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6. Analytischer Bezugsrahmen und Ausdifferenzierung des Forschungsinteresses

  • 2020
  • OriginalPaper
  • Chapter
Published in:
Author
Michael Johann
Published in
Dialogorientierte Unternehmenskommunikation in den sozialen Medien
Publisher
Springer Fachmedien Wiesbaden

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Zusammenfassung

Das Ziel dieses Kapitels ist es, den analytischen Bezugsrahmen genauer vorzustellen und aufzuzeigen, welche Forschungslücken durch diese Arbeit geschlossen werden (Abschnitt 6.1). Hierzu werden die zentralen Begriffe und Konstrukte aus den theoretischen Grundlagen aufgegriffen und miteinander in Beziehung gesetzt. In einem zweiten Schritt wird dann das Forschungsinteresse in Form von empirisch überprüfbaren Forschungsfragen und Hypothesen ausdifferenziert (Abschnitt 6.2, 6.3). Relevante Befunde aus der nationalen und internationalen Forschung dienen hierbei der konkreten Modellierung.

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previous chapter Dialogorientierte Unternehmenskommunikation im Internet: Forschungsstand
next chapter Inhaltsanalyse: Dialogorientierte Unternehmenskommunikation auf Facebook
Title
Analytischer Bezugsrahmen und Ausdifferenzierung des Forschungsinteresses
Author
Michael Johann
Copyright Year
2020
Book
Dialogorientierte Unternehmenskommunikation in den sozialen Medien

Print ISBN: 978-3-658-31207-7

Electronic ISBN: 978-3-658-31208-4

Copyright Year: 2020

DOI
https://doi.org/10.1007/978-3-658-31208-4_6
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