Skip to main content
Top

2021 | OriginalPaper | Chapter

6. Analyzing Tourists’ Preferences for a Restored City Waterway

Authors : Ila Maltese, Luca Zamparini

Published in: Tourism and Regional Science

Publisher: Springer Singapore

Activate our intelligent search to find suitable subject content or patents.

search-config
loading …

Abstract

Up to 1929, Milan was labelled “Little Venice”, due to its dense network of canals. In that year, the network was partially covered and replaced by roads aiming at faster freight and passenger transport. During an informal referendum held in 2011, most of Milan’s citizens (95%) declared to be in favour of restoring the Navigli waterways system, now flowing underground in the centre of the city. Following this result, in 2015 the Polytechnic of Milan developed the feasibility study of the project. The waterways system could be reactivated for about 8 km, passing through the Eastern area of the city centre and connecting the North of the city to the South. In addition to the blueprint restoration, according to the sustainable mobility strategy adopted by the Municipality, a cycle-path will be running aside the canal, thus relieving congestion in high traffic and over-crowded roads. The Navigli restoration project would thus dramatically change not only the aesthetic character of the whole city of Milan but also the accessibility level—especially in the city centre—thanks to the new slow mobility infrastructure. Furthermore, this urban transformation would represent a big opportunity for the preservation and promotion of the cultural and historical heritage of the city, by partially restoring the ancient landscape. Ultimately, the city image would certainly benefit from the expected improvement of the overall quality of life generated by the project, especially concerning the “leisure” aspects. In order to explore the increased urban attractiveness, the value attached by tourists to the project has been investigated in the chapter. Both the cultural and environmental features of this urban transformation, together with the “non-users” benefits stemming from the slow mobility improvement, suggested to adopt a Total Economic Value (TEV) approach and a Contingent Valuation Method (CVM). To this aim, a survey was carried out in 2019 among 1070 tourists and excursionists in order to elicit their preferences for the restored waterways system. The results have shown that visitors would be eager to spend a sensible amount of time to enjoy the waterfront and that they would mainly go there on foot or by bike, thus proving that the project would increase active mobility options and the consequent enhancement of transport sustainability in the city.

Dont have a licence yet? Then find out more about our products and how to get one now:

Springer Professional "Wirtschaft+Technik"

Online-Abonnement

Mit Springer Professional "Wirtschaft+Technik" erhalten Sie Zugriff auf:

  • über 102.000 Bücher
  • über 537 Zeitschriften

aus folgenden Fachgebieten:

  • Automobil + Motoren
  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Elektrotechnik + Elektronik
  • Energie + Nachhaltigkeit
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb
  • Maschinenbau + Werkstoffe
  • Versicherung + Risiko

Jetzt Wissensvorsprung sichern!

Springer Professional "Technik"

Online-Abonnement

Mit Springer Professional "Technik" erhalten Sie Zugriff auf:

  • über 67.000 Bücher
  • über 390 Zeitschriften

aus folgenden Fachgebieten:

  • Automobil + Motoren
  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Elektrotechnik + Elektronik
  • Energie + Nachhaltigkeit
  • Maschinenbau + Werkstoffe




 

Jetzt Wissensvorsprung sichern!

Springer Professional "Wirtschaft"

Online-Abonnement

Mit Springer Professional "Wirtschaft" erhalten Sie Zugriff auf:

  • über 67.000 Bücher
  • über 340 Zeitschriften

aus folgenden Fachgebieten:

  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb
  • Versicherung + Risiko




Jetzt Wissensvorsprung sichern!

Footnotes
1
Several cases of urban waterfront regeneration are described, among others, by Desfor et al. (2010), Timur (2013) and Hooimeijer (2014).
 
2
See, for example, Chin and Chau (2003).
 
3
The question was about the expenditure in a day not including travel or staying cost, thus being equivalent for tourist and for excursionist.
 
4
As a reply to these doubts many scholars are being working on traffic modelling and cost benefit analysis; see for ex. Goggi and Indelicato (2015) or the material available on the official website of the project (Municipality of Milan) https://​progettonavigli.​comune.​milano.​it/​materiali/​analisi-costi-e-benefici/​
 
Literature
go back to reference Ahmed US, Gotoh K (2006) Cost-benefit analysis of environmental goods by applying contingent valuation method. Springer, Tokyo Ahmed US, Gotoh K (2006) Cost-benefit analysis of environmental goods by applying contingent valuation method. Springer, Tokyo
go back to reference Arrow K, Solow R, Portney PR, Leamer EE, Radner R, Shuman H (1993) Report of the NOOA Panel on Contingent Valuation. Fed Regist 58:4601–4614 Arrow K, Solow R, Portney PR, Leamer EE, Radner R, Shuman H (1993) Report of the NOOA Panel on Contingent Valuation. Fed Regist 58:4601–4614
go back to reference Bernat S (2014) Revitalization of river valleys and development of tourism (Lublin and Puławy Study Case). Geogr Tour 2:7–16 Bernat S (2014) Revitalization of river valleys and development of tourism (Lublin and Puławy Study Case). Geogr Tour 2:7–16
go back to reference Betz CJ, Bergstrom JC, Bowker JM (2003) A contingent trip model for estimating rail-trail demand. J Environ Plan Manag 46(1):79–96CrossRef Betz CJ, Bergstrom JC, Bowker JM (2003) A contingent trip model for estimating rail-trail demand. J Environ Plan Manag 46(1):79–96CrossRef
go back to reference Boscacci F, Camagni R, Caragliu A, Maltese I, Mariotti I (2015) Valutazione dei benefici collettivi. Considerazioni finali sui costi e sui benefici dell’intervento. In: Boatti A. et al. (Ed.) Attività di ricerca scientifica e Tecnica finalizzate allo Studio di fattibilità per la riapertura dei Navigli Milanesi nell’ambito della riattivazione del sistema complessivo dei Navigli e della sua navigabilità, pp 125–154. Available via RE.PUBLIC@polimi (Research Publications at Politecnico di Milano) https://re.public.polimi.it/handle/11311/986050#.X-iwJelKi01. Accessed 27 Dec 2020 Boscacci F, Camagni R, Caragliu A, Maltese I, Mariotti I (2015) Valutazione dei benefici collettivi. Considerazioni finali sui costi e sui benefici dell’intervento. In: Boatti A. et al. (Ed.) Attività di ricerca scientifica e Tecnica finalizzate allo Studio di fattibilità per la riapertura dei Navigli Milanesi nell’ambito della riattivazione del sistema complessivo dei Navigli e della sua navigabilità, pp 125–154. Available via RE.​PUBLIC@polimi (Research Publications at Politecnico di Milano) https://​re.​public.​polimi.​it/​handle/​11311/​986050#.​X-iwJelKi01. Accessed 27 Dec 2020
go back to reference Boscacci F, Camagni R, Caragliu A, Maltese I, Mariotti I (2017) Collective benefits of an urban transformation: restoring the Navigli in Milan. Cities 71:11–18CrossRef Boscacci F, Camagni R, Caragliu A, Maltese I, Mariotti I (2017) Collective benefits of an urban transformation: restoring the Navigli in Milan. Cities 71:11–18CrossRef
go back to reference Buckman S (2016) Canal oriented development as waterfront place-making: an analysis of the built form. J Urban Des 21(6):785–801CrossRef Buckman S (2016) Canal oriented development as waterfront place-making: an analysis of the built form. J Urban Des 21(6):785–801CrossRef
go back to reference Cengiz B (2013) Urban river landscapes. In: Advances in landscape architecture. IntechOpen, London Cengiz B (2013) Urban river landscapes. In: Advances in landscape architecture. IntechOpen, London
go back to reference Chin TL, Chau KW (2003) A critical review of the literature on the hedonic price model. Int J Hous Appl 27(2):145–165 Chin TL, Chau KW (2003) A critical review of the literature on the hedonic price model. Int J Hous Appl 27(2):145–165
go back to reference Desfor G, Laidley J, Stevens Q, Schubert D (eds) (2010) Transforming urban waterfronts: fixity and flow. Routledge, London Desfor G, Laidley J, Stevens Q, Schubert D (eds) (2010) Transforming urban waterfronts: fixity and flow. Routledge, London
go back to reference Erham A, Hamzah A (2014) The morphology of urban waterfront tourism: the local identity portray in Melaka and Makassar. Urban Econ Reg Stud eJ 7:155 Erham A, Hamzah A (2014) The morphology of urban waterfront tourism: the local identity portray in Melaka and Makassar. Urban Econ Reg Stud eJ 7:155
go back to reference Garrod G, Willis K (1994) An economic estimate of the effect of a waterside location on property values. Environ Resour Econ 4:209–217CrossRef Garrod G, Willis K (1994) An economic estimate of the effect of a waterside location on property values. Environ Resour Econ 4:209–217CrossRef
go back to reference Goggi G, Indelicato V (2015) 5.1 La riapertura dei Navigli nel sistema della mobilità Milanese. In: Boatti A. et al. (Ed.), Attività di ricerca scientifica e Tecnica finalizzate allo Studio di fattibilità per la riapertura dei Navigli Milanesi nell’ambito della riattivazione del sistema complessivo dei Navigli e della sua navigabilità, pp 125–154. Available via RE.PUBLIC@polimi (Research Publications at Politecnico di Milano) https://re.public.polimi.it/handle/11311/986050#.X-iwJelKi01. Accessed 27 Dec 2020 Goggi G, Indelicato V (2015) 5.1 La riapertura dei Navigli nel sistema della mobilità Milanese. In: Boatti A. et al. (Ed.), Attività di ricerca scientifica e Tecnica finalizzate allo Studio di fattibilità per la riapertura dei Navigli Milanesi nell’ambito della riattivazione del sistema complessivo dei Navigli e della sua navigabilità, pp 125–154. Available via RE.​PUBLIC@polimi (Research Publications at Politecnico di Milano) https://​re.​public.​polimi.​it/​handle/​11311/​986050#.​X-iwJelKi01. Accessed 27 Dec 2020
go back to reference Hanh VTH (2006) Canal-side highway in Ho Chi Minh City (HCMC), Vietnam–issues of urban cultural conservation and tourism development. GeoJournal 66(3):165–186CrossRef Hanh VTH (2006) Canal-side highway in Ho Chi Minh City (HCMC), Vietnam–issues of urban cultural conservation and tourism development. GeoJournal 66(3):165–186CrossRef
go back to reference Harrison AJM, Sutton RD (2003, March) Why restore inland waterways? In: Proceedings of the Institution of Civil Engineers-municipal engineer, vol 156, no 1, pp 25–33. Thomas Telford Ltd Harrison AJM, Sutton RD (2003, March) Why restore inland waterways? In: Proceedings of the Institution of Civil Engineers-municipal engineer, vol 156, no 1, pp 25–33. Thomas Telford Ltd
go back to reference Hausman JA (ed) (1993) Contingent valuation: a critical assessment. North Holland Press, Amsterdam Hausman JA (ed) (1993) Contingent valuation: a critical assessment. North Holland Press, Amsterdam
go back to reference Hooimeijer F (2014) More urban water: design and management of Dutch water cities. CRC Press, ClevelandCrossRef Hooimeijer F (2014) More urban water: design and management of Dutch water cities. CRC Press, ClevelandCrossRef
go back to reference Istat (2020) Arrivals and night overstays. i.Stat. Accessed 27 Dec 2020 Istat (2020) Arrivals and night overstays. i.Stat. Accessed 27 Dec 2020
go back to reference Kang CD, Cervero R (2009) From elevated freeway to urban greenway: land value impacts of the CGC project in Seoul, Korea. Urban Stud 46(13):2771–2794CrossRef Kang CD, Cervero R (2009) From elevated freeway to urban greenway: land value impacts of the CGC project in Seoul, Korea. Urban Stud 46(13):2771–2794CrossRef
go back to reference Lee JY, Anderson CD (2013) The restored Cheonggyecheon and the quality of life in Seoul. J Urban Technol 20(4):3–22CrossRef Lee JY, Anderson CD (2013) The restored Cheonggyecheon and the quality of life in Seoul. J Urban Technol 20(4):3–22CrossRef
go back to reference Lindsey G, Knaap G (1999) Willingness to pay for urban greenway projects. J Am Plann Assoc 65(3):297–313CrossRef Lindsey G, Knaap G (1999) Willingness to pay for urban greenway projects. J Am Plann Assoc 65(3):297–313CrossRef
go back to reference Litman T (2016) Evaluating active transport benefits and costs. In: Guide to valuing walking and cycling improvements and encouragement programs. Victoria Transport Policy Institute, 26 March 2016 Litman T (2016) Evaluating active transport benefits and costs. In: Guide to valuing walking and cycling improvements and encouragement programs. Victoria Transport Policy Institute, 26 March 2016
go back to reference Lopez-Feldman A (2012) Introduction to contingent valuation using Stata. Munich personal RePEc archive: Centro de Investigacion y Docencia Economicas (Cide), MPRA WP 41018 Lopez-Feldman A (2012) Introduction to contingent valuation using Stata. Munich personal RePEc archive: Centro de Investigacion y Docencia Economicas (Cide), MPRA WP 41018
go back to reference Maltese I, Gatta V, Marcucci E (2021) Active Travel in Sustainable Urban Mobility Plans. An Italian overview. Res Transp Bus Manag 100621 Maltese I, Gatta V, Marcucci E (2021) Active Travel in Sustainable Urban Mobility Plans. An Italian overview. Res Transp Bus Manag 100621
go back to reference Maltese I, Mariotti I, Oppio A, Boscacci F (2017) Assessing the benefits of slow mobility connecting a cultural heritage. J Cult Herit 26:153–159CrossRef Maltese I, Mariotti I, Oppio A, Boscacci F (2017) Assessing the benefits of slow mobility connecting a cultural heritage. J Cult Herit 26:153–159CrossRef
go back to reference Masnavi MR, Tasa H, Ghobadi M, Farzad Behtash MR, Negin TS (2016) Restoration and reclamation of the river valleys’ landscape structure for urban sustainability using FAHP process, the case of northern Tehran-Iran. Int J Environ Res 10(1):193–202 Masnavi MR, Tasa H, Ghobadi M, Farzad Behtash MR, Negin TS (2016) Restoration and reclamation of the river valleys’ landscape structure for urban sustainability using FAHP process, the case of northern Tehran-Iran. Int J Environ Res 10(1):193–202
go back to reference Mathis M, Matisoff D, Pritchett T (2004) The economic value of water for ecosystem preservation: ecotourism in the Texas lower Rio Grande Valley. Final report to the Texas Coastal Management Program, General Land Office Contract 03-020 Mathis M, Matisoff D, Pritchett T (2004) The economic value of water for ecosystem preservation: ecotourism in the Texas lower Rio Grande Valley. Final report to the Texas Coastal Management Program, General Land Office Contract 03-020
go back to reference Morris J, Camino M (2011) Economic assessment of freshwater, wetland and floodplain (FWF) ecosystem services. UK National Ecosystem Assessment Working Paper. Cranfield University, Bedford Morris J, Camino M (2011) Economic assessment of freshwater, wetland and floodplain (FWF) ecosystem services. UK National Ecosystem Assessment Working Paper. Cranfield University, Bedford
go back to reference Mourato S, Mazzanti M (2002) Economic valuation of cultural heritage: evidence and prospects. In: De la Torre M (ed) Assessing the values of cultural heritage research report. The Getty Conservation Institute, Los Angeles, pp 51–76 Mourato S, Mazzanti M (2002) Economic valuation of cultural heritage: evidence and prospects. In: De la Torre M (ed) Assessing the values of cultural heritage research report. The Getty Conservation Institute, Los Angeles, pp 51–76
go back to reference O’Gorman S, Bann C, Caldwell V (2010) The benefits of inland waterways (2nd edn). A report to Defra and IWAC. Reference number, WY0101 O’Gorman S, Bann C, Caldwell V (2010) The benefits of inland waterways (2nd edn). A report to Defra and IWAC. Reference number, WY0101
go back to reference Ouellette DJ, Messier JS, Spunar NS, Crimmins RC (2014) Cost and benefit analysis of Blackstone Canal revitalization. Worcester Polytechnic Institute, Worcester Ouellette DJ, Messier JS, Spunar NS, Crimmins RC (2014) Cost and benefit analysis of Blackstone Canal revitalization. Worcester Polytechnic Institute, Worcester
go back to reference Pearce D, Turner R (1990) Economics of natural resources and the environment. Harvester Wheatsheaf, London Pearce D, Turner R (1990) Economics of natural resources and the environment. Harvester Wheatsheaf, London
go back to reference Savage VR, Huang S, Chang TC (2004) The Singapore River thematic zone: sustainable tourism in an urban context. Geogr J 170(3):212–225CrossRef Savage VR, Huang S, Chang TC (2004) The Singapore River thematic zone: sustainable tourism in an urban context. Geogr J 170(3):212–225CrossRef
go back to reference Timur UP (2013) Urban waterfront regenerations. In: Advances in landscape architecture. IntechOpen, London. Accessed 27 Dec 2020 Timur UP (2013) Urban waterfront regenerations. In: Advances in landscape architecture. IntechOpen, London. Accessed 27 Dec 2020
go back to reference Vandermeulen V, Verspecht A, Vermeire B, Van Huylenbroeck G, Gellynck X (2011) The use of economic valuation to create public support for green infrastructure investments in urban areas. Landsc Urban Plan 103:198–206CrossRef Vandermeulen V, Verspecht A, Vermeire B, Van Huylenbroeck G, Gellynck X (2011) The use of economic valuation to create public support for green infrastructure investments in urban areas. Landsc Urban Plan 103:198–206CrossRef
go back to reference Viaud-mouclier C. (2012). Valuing attractive landscapes in the urban economy - cycling and walking path along the river Vesdre. Final Report, March 2012 Viaud-mouclier C. (2012). Valuing attractive landscapes in the urban economy - cycling and walking path along the river Vesdre. Final Report, March 2012
go back to reference Willis KG, Garrod GD (1993) The value of waterside properties: estimating the impact of waterways and canals on property values through hedonic Price models and contingent valuation methods. Countryside change initiative working paper 44. Department of Agricultural Economics and Food Marketing, University of Newcastle upon Tyne Willis KG, Garrod GD (1993) The value of waterside properties: estimating the impact of waterways and canals on property values through hedonic Price models and contingent valuation methods. Countryside change initiative working paper 44. Department of Agricultural Economics and Food Marketing, University of Newcastle upon Tyne
Metadata
Title
Analyzing Tourists’ Preferences for a Restored City Waterway
Authors
Ila Maltese
Luca Zamparini
Copyright Year
2021
Publisher
Springer Singapore
DOI
https://doi.org/10.1007/978-981-16-3623-3_6