53. Application of Advertising Aesthetic Appreciation in University Aesthetic Teaching

As a form of aesthetic activities, the development of aesthetic education has a close relationship with Chinese education and China’s destiny. The university is the cradle training high-level talents, in current aesthetic education, there are still many imperfections. There are some university educators believe that the aesthetic education only refers to the art aesthetic education, which neglecting the natural aesthetic, craft aesthetic (technological aesthetic and practical aesthetic), social aesthetic. For these three artistic components, the educational content is single and boring and the educational form is inflexible, so that the aesthetic education is not so ideal. This article thoroughly understands and analyzes the status quo of university aesthetic education, proposes to apply the advertising aesthetic appreciation in the university aesthetic education, it regards the practicality of advertising aesthetic appreciation form as a brand new teaching resource of university aesthetic education, so as to realize the purposes of enrich the content and form of university aesthetic education.