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2023 | OriginalPaper | Chapter

Application of AI in Customer Experience Management

Author : Merve Kacar

Published in: Marketing and Sales Automation

Publisher: Springer International Publishing

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Abstract

The chapter delves into the application of AI in Customer Experience Management, emphasizing AI as a critical success factor in the financial sector. It discusses the various subfields of AI, such as machine learning, natural language processing, and robotics, and their applications in banking. The text also explores how AI is transforming customer experience through personalized services, enhanced security, and improved operational efficiency. It further highlights the challenges and future trends in AI implementation, providing a thorough understanding of how AI is reshaping the banking industry.
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Metadata
Title
Application of AI in Customer Experience Management
Author
Merve Kacar
Copyright Year
2023
Book
Marketing and Sales Automation

Print ISBN: 978-3-031-20039-7

Electronic ISBN: 978-3-031-20040-3

Copyright Year: 2023

DOI
https://doi.org/10.1007/978-3-031-20040-3_26