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2023 | OriginalPaper | Chapter

Application of Data Mining Technology and Association Programming Algorithm in Network Marketing Strategy

Author : Junyi Lu

Published in: Frontier Computing

Publisher: Springer Nature Singapore

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Abstract

The application of relevance programming algorithm in network marketing strategy is the process of identifying and cultivating a group of individuals with similar interests, goals or needs. This process involves identifying potential customers through various methods, such as potential customers, direct mail, telemarketing and other forms of communication. Once they are identified, it is important to determine whether they will be interested in your product or service. If so, you must develop a sales presentation to persuade them to buy your product.

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Metadata
Title
Application of Data Mining Technology and Association Programming Algorithm in Network Marketing Strategy
Author
Junyi Lu
Copyright Year
2023
Publisher
Springer Nature Singapore
DOI
https://doi.org/10.1007/978-981-99-1428-9_187