Skip to main content
Top

2021 | OriginalPaper | Chapter

Application of Fuzzy Logic Data Analysis Method for Business Development

Authors : Milind Gupta, Bahaaeddin Alareeni, Liudmila Akimova, Sandeep Kumar Gupta, Marta O. Derhaliuk

Published in: The Importance of New Technologies and Entrepreneurship in Business Development: In The Context of Economic Diversity in Developing Countries

Publisher: Springer International Publishing

Activate our intelligent search to find suitable subject content or patents.

search-config
loading …

Abstract

The developments in production technologies in recent years and the availability of manufactured products to the global market have increased the expectations of the customer, who has many alternatives for the products that can be purchased. In this context, the importance of product quality has increased and product quality has become a multi-dimensional concept, not a one-dimensional concept. For companies to increase their market share and create competitive advantage in the sector in which they operate, they need to analyze the quality of the products they produce according to the products of their competitors in the industry. One of the methods that can be used to evaluate companies operating in a particular sector in terms of product quality and to determine the best-performing business is “Fuzzy Data Application Analysis (FDAA)” method. In this study, the product quality in Turkey’s 5 production sites located on the machine operating in the business, realized with fuzzy data envelopment analysis method.

Dont have a licence yet? Then find out more about our products and how to get one now:

Springer Professional "Wirtschaft+Technik"

Online-Abonnement

Mit Springer Professional "Wirtschaft+Technik" erhalten Sie Zugriff auf:

  • über 102.000 Bücher
  • über 537 Zeitschriften

aus folgenden Fachgebieten:

  • Automobil + Motoren
  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Elektrotechnik + Elektronik
  • Energie + Nachhaltigkeit
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb
  • Maschinenbau + Werkstoffe
  • Versicherung + Risiko

Jetzt Wissensvorsprung sichern!

Springer Professional "Technik"

Online-Abonnement

Mit Springer Professional "Technik" erhalten Sie Zugriff auf:

  • über 67.000 Bücher
  • über 390 Zeitschriften

aus folgenden Fachgebieten:

  • Automobil + Motoren
  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Elektrotechnik + Elektronik
  • Energie + Nachhaltigkeit
  • Maschinenbau + Werkstoffe




 

Jetzt Wissensvorsprung sichern!

Springer Professional "Wirtschaft"

Online-Abonnement

Mit Springer Professional "Wirtschaft" erhalten Sie Zugriff auf:

  • über 67.000 Bücher
  • über 340 Zeitschriften

aus folgenden Fachgebieten:

  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb
  • Versicherung + Risiko




Jetzt Wissensvorsprung sichern!

Literature
1.
go back to reference Ackaradejruangsri, P.: The effects of product quality attributes on Thai consumers buying decision. Ritsumeikan J. Asia Pacific Stud. 33, 14–24 (2013) Ackaradejruangsri, P.: The effects of product quality attributes on Thai consumers buying decision. Ritsumeikan J. Asia Pacific Stud. 33, 14–24 (2013)
3.
go back to reference Akyüz, K.C., Çamur, G., Yıldırım, İ: Efficiency measurement with the help of data envelopment analysis in furniture and sheet industry. Turkey J. Forestry 16(1), 50–59 (2015) Akyüz, K.C., Çamur, G., Yıldırım, İ: Efficiency measurement with the help of data envelopment analysis in furniture and sheet industry. Turkey J. Forestry 16(1), 50–59 (2015)
4.
go back to reference Alqallaf, H., Alareeni, B.: Evolving of selected integrated reporting capitals among listed Bahraini banks. Int. J. Bus. Ethics Gov. 1(1), 15–36 (2018)CrossRef Alqallaf, H., Alareeni, B.: Evolving of selected integrated reporting capitals among listed Bahraini banks. Int. J. Bus. Ethics Gov. 1(1), 15–36 (2018)CrossRef
5.
go back to reference Andersen, P., Petersen, N.C.: A procedure for ranking efficient units in data envelopment analysis. Manage. Sci. 39(10), 1261–1264 (1993)CrossRefMATH Andersen, P., Petersen, N.C.: A procedure for ranking efficient units in data envelopment analysis. Manage. Sci. 39(10), 1261–1264 (1993)CrossRefMATH
9.
go back to reference Chiarini, A.: Effect of ISO 9001 noncomformity procession cost of poor quality in capital intensive sectors. Int. J. Qual. Reliab. Manage. 32(2), 144–155 (2015)CrossRef Chiarini, A.: Effect of ISO 9001 noncomformity procession cost of poor quality in capital intensive sectors. Int. J. Qual. Reliab. Manage. 32(2), 144–155 (2015)CrossRef
12.
go back to reference Despotis, D.K., Smirlis, Y.G.: Continuous optimization data envelopment analysis with imprecise data. Eur. J. Oper. Res. 140, 24–36 (2002)CrossRefMATH Despotis, D.K., Smirlis, Y.G.: Continuous optimization data envelopment analysis with imprecise data. Eur. J. Oper. Res. 140, 24–36 (2002)CrossRefMATH
14.
go back to reference Garvin, D.A.: What does “product quality” really mean? Sloan Manage. Rev. 26(1), 25–43 (1984) Garvin, D.A.: What does “product quality” really mean? Sloan Manage. Rev. 26(1), 25–43 (1984)
15.
go back to reference Gildea, L.F.: The Relationship Between Elements of Quality, Dimensions of Culture and Performance in Manufacturing Companies Located in Inland Northwest. Faculty of the School of Conzaga University, Washington (1991) Gildea, L.F.: The Relationship Between Elements of Quality, Dimensions of Culture and Performance in Manufacturing Companies Located in Inland Northwest. Faculty of the School of Conzaga University, Washington (1991)
16.
go back to reference Güngör, İ, Oruç, K.O.: Comparison of fuzzy data envelopment analysis models: for ordered and restricted fuzzy data. J. Alanya Faculty Bus. 1(1), 17–32 (2009) Güngör, İ, Oruç, K.O.: Comparison of fuzzy data envelopment analysis models: for ordered and restricted fuzzy data. J. Alanya Faculty Bus. 1(1), 17–32 (2009)
18.
go back to reference Harrington, J.: Performance improvement: a total poor quality cost system. TQM Mag. 11(4), 221–230 (1999)CrossRef Harrington, J.: Performance improvement: a total poor quality cost system. TQM Mag. 11(4), 221–230 (1999)CrossRef
19.
go back to reference Kenyon, G.N., ve Sen, K.C.: The Perception of Quality. Springer, Londra (2015) Kenyon, G.N., ve Sen, K.C.: The Perception of Quality. Springer, Londra (2015)
23.
go back to reference Oruç, K.O.: Efficiency measurements in fuzzy environment with data envelopment analysis and an application in universities. (Unpublished Doctoral thesis). Süleyman Demirel University/Institute of Social Sciences, Isparta Oruç, K.O.: Efficiency measurements in fuzzy environment with data envelopment analysis and an application in universities. (Unpublished Doctoral thesis). Süleyman Demirel University/Institute of Social Sciences, Isparta
24.
go back to reference Oruç, K.O., Güngör, İ, Demiral, M.F.: Fuzzy data envelopment analysis application in measurement of universities. Selcuk Univ. J. Soc. Sci. Inst. 22, 279–294 (2009) Oruç, K.O., Güngör, İ, Demiral, M.F.: Fuzzy data envelopment analysis application in measurement of universities. Selcuk Univ. J. Soc. Sci. Inst. 22, 279–294 (2009)
25.
go back to reference Özdemir, A.: Advanced Research Methods and Applications in Management Science. Beta Edition, Istanbul (2016) Özdemir, A.: Advanced Research Methods and Applications in Management Science. Beta Edition, Istanbul (2016)
27.
go back to reference Tütek, H., Gümüşoğlu, Ş, Özdemir, A.: Numerical Methods Managerial Approach. Istanbul, Beta (2012) Tütek, H., Gümüşoğlu, Ş, Özdemir, A.: Numerical Methods Managerial Approach. Istanbul, Beta (2012)
28.
go back to reference Waller, M.A., Ahire, W.S.: Management perception of the link between product quality and customers view of product quality. Int. J. Oper. Prod. Manage. 6 (9), 23–33 (1996) Waller, M.A., Ahire, W.S.: Management perception of the link between product quality and customers view of product quality. Int. J. Oper. Prod. Manage. 6 (9), 23–33 (1996)
Metadata
Title
Application of Fuzzy Logic Data Analysis Method for Business Development
Authors
Milind Gupta
Bahaaeddin Alareeni
Liudmila Akimova
Sandeep Kumar Gupta
Marta O. Derhaliuk
Copyright Year
2021
DOI
https://doi.org/10.1007/978-3-030-69221-6_7

Premium Partners