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Global Journal of Flexible Systems Management
Published in: Global Journal of Flexible Systems Management 1/2020

08-06-2020 | Original Research

Application of Neuroscience in the Area of Sustainability: Mapping the Territory

Authors: Natália Munari Pagan, Karina Munari Pagan, Adriano Alves Teixeira, Janaina de Moura Engracia Giraldi, Nelson Oliveira Stefanelli, Jorge Henrique Caldeira de Oliveira

Published in: Global Journal of Flexible Systems Management | Special Issue 1/2020

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Abstract

Due to the relevance of sustainability, several methods of data collection are being used to verify its impact on different organizational and social aspects. Despite its importance, in the area of Sustainability, no literature review research has been found that described as some tools derived from neuroscience, more specifically eye tracking and electroencephalography (EEG), which are among the most used tools. Thus, this paper aims to present, through the exploratory study, research that applied eye tracking and EEG tools to evaluate aspects of sustainability in consumption. This article can be used as a reference basis for studies regarding this theme, thus contributing to research advances in this area. Marketing professionals can also use it to learn about the brain and visual mechanisms that are related to sustainable consumption and sustainable decision-making, enabling them to develop their products and communication more effectively. Additionally, future research in the area is suggested.
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Metadata
Title
Application of Neuroscience in the Area of Sustainability: Mapping the Territory
Authors
Natália Munari Pagan
Karina Munari Pagan
Adriano Alves Teixeira
Janaina de Moura Engracia Giraldi
Nelson Oliveira Stefanelli
Jorge Henrique Caldeira de Oliveira
Publication date
08-06-2020
Publisher
Springer India
Published in
Global Journal of Flexible Systems Management / Issue Special Issue 1/2020
Print ISSN: 0972-2696
Electronic ISSN: 0974-0198
DOI
https://doi.org/10.1007/s40171-020-00243-9

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