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2022 | OriginalPaper | Chapter

4. Application

Author : Sharon Gai

Published in: Ecommerce Reimagined

Publisher: Springer Singapore

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Abstract

This chapter will show you how to formulate a viable ecommerce strategy in China, how to best work with the platform, how to choose a TP, highlight the implications of ecommerce on society and the environment, and things to know beyond China. The Tmall model is also applied to other platforms. As Alibaba expands to other countries, and new marketplaces sprout up, the Tmall model will be replicated to other markets.
Literature
go back to reference Ai, K. (2021). 被罗永浩、吴晓波点赞的认养一头牛, 是如何年吸千万粉, 实现客单翻倍的 How did the adoption of a cow praised by Luo Yonghao and Wu Xiaobo attract tens of millions of followers each year and double the customer order? 36kr. Retrieved from: https://​www.​36kr.​com/​p/​1442130188387972​ Ai, K. (2021). 被罗永浩、吴晓波点赞的认养一头牛, 是如何年吸千万粉, 实现客单翻倍的 How did the adoption of a cow praised by Luo Yonghao and Wu Xiaobo attract tens of millions of followers each year and double the customer order? 36kr. Retrieved from: https://​www.​36kr.​com/​p/​1442130188387972​
go back to reference Omstedt, M. Interview. By Sharon Gai. 15 Nov 2021. Omstedt, M. Interview. By Sharon Gai. 15 Nov 2021.
Metadata
Title
Application
Author
Sharon Gai
Copyright Year
2022
Publisher
Springer Singapore
DOI
https://doi.org/10.1007/978-981-19-0003-7_4