2015 | OriginalPaper | Chapter
Applying a Business Model to Institution-Student Relationships
Authors : Lyndsey Cleghorn, Sarah Kruger, Megan Nosal, Piotr Oleksiuk, Devon Schulz, Drew Tolly, Mitch Griffin
Published in: Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…
Publisher: Springer International Publishing
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When it comes to business, numerous types of relationships exist between the organization and its constituents. These relationships are fundamental building blocks in the corporate environment in order to ensure success of the organization. However, the same cannot necessarily be said about the approaches universities employ when dealing with the treatment of students. Can we compare the post-secondary education experience with that of a business, equating the duties of the administration, faculty, and staff with those of positions in the corporate world? In other words, can a business model be applied to higher education to understand and enhance the relationship among university personnel and the student body?