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2015 | OriginalPaper | Chapter

Applying the BA2RE® Luxury Strategy Approach to the Creation and Development of Encelade 1789

Authors : Jonas Hoffmann, Laurent Lecamp

Published in: Independent Luxury

Publisher: Palgrave Macmillan UK

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The aim of this book is to examine a new approach to luxury – luxury that is innovative and reinvented, so the cufflinks that we discuss in this chapter obviously will not be the sort of everyday cufflinks that can be bought for a few dollars, even if they have a certain originality.

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Metadata
Title
Applying the BA2RE® Luxury Strategy Approach to the Creation and Development of Encelade 1789
Authors
Jonas Hoffmann
Laurent Lecamp
Copyright Year
2015
Publisher
Palgrave Macmillan UK
Book
Independent Luxury

Print ISBN: 978-1-349-56336-4

Electronic ISBN: 978-1-137-48146-7

Copyright Year: 2015

DOI
https://doi.org/10.1057/9781137481467_8