Skip to main content

Marketing Letters

Archive

2024 (Volume 35 | 4 Issues)

2023 (Volume 34 | 4 Issues)

2022 (Volume 33 | 4 Issues)

2021 (Volume 32 | 4 Issues)

Sep 21

Issue: 3/2021

Special Issue on Gender and Ethnicity in the Marketing Professoriate

2020 (Volume 31 | 3 Issues)

Dec 20

Issue: 4/2020

Special Issue for the 11th Triennial Invitational Choice Symposium
Sep 20

Issue: 2-3/2020

Lehmannfest honoring Don Lehmann’s 50 years at Columbia Business School
Mar 20

Issue: 1/2020

Idea Corner

2019 (Volume 30 | 3 Issues)

2018 (Volume 29 | 4 Issues)

2017 (Volume 28 | 4 Issues)

2016 (Volume 27 | 4 Issues)

2015 (Volume 26 | 4 Issues)

Sep 15

Issue: 3/2015

Special Issue on Asian Markets and Consumers

2014 (Volume 25 | 4 Issues)

Sep 14

Issue: 3/2014

Papers from the 9th Triennial Invitational Choice Symposium

2013 (Volume 24 | 4 Issues)

2012 (Volume 23 | 4 Issues)

Jun 12

Issue: 2/2012

Special Issue on the 8th Triennial Invitational Choice Symposium: Key Largo, 2010

2011 (Volume 22 | 4 Issues)

2010 (Volume 21 | 4 Issues)

Sep 10

Issue: 3/2010

Special Issue on B2B Research; Guest Editors: Sandy Jap and Dave Reibstein

2009 (Volume 20 | 4 Issues)

2008 (Volume 19 | 3 Issues)

Dec 08

Issue: 3-4/2008

Seventh Tri-Annual Choice Symposium; Guest Editors: Eric T. Bradlow and Robert J. Meyer

2007 (Volume 18 | 3 Issues)

2006 (Volume 17 | 4 Issues)

2005 (Volume 16 | 3 Issues)

Dec 05

Issue: 3-4/2005

Special Issue: Sixth Invitational Choice Symposium