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2015 | OriginalPaper | Chapter

Aspiring Asian Brand Cases

Author : Martin Roll

Published in: Asian Brand Strategy (Revised and Updated)

Publisher: Palgrave Macmillan UK

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The successful case stories of Singapore Airlines, Aman resorts, Shiseido, and Samsung have indeed laid the blueprint for branding success in Asia. As is evident from the brand stories in the previous chapter, the main reason for their success has been the continuous support from corporate management, including the chairman and CEO.

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previous chapter Successful Asian Brand Cases
next chapter Ten Steps to Building an Asian Brand
Metadata
Title
Aspiring Asian Brand Cases
Author
Martin Roll
Copyright Year
2015
Publisher
Palgrave Macmillan UK
Book
Asian Brand Strategy (Revised and Updated)

Print ISBN: 978-1-349-67574-6

Electronic ISBN: 978-1-137-35917-9

Copyright Year: 2015

DOI
https://doi.org/10.1057/9781137359179_8