2021 | OriginalPaper | Chapter
Assessing the Impact of Ad Characteristics on Consumer Behavior and Electrodermal Activity
Authors : Yigit Topoglu, Jan Watson, Jintao Zhang, Hongjun Ye, Rajneesh Suri, Hasan Ayaz
Published in: Advances in Neuroergonomics and Cognitive Engineering
Publisher: Springer International Publishing
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