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2011 | OriginalPaper | Chapter

Assessment of strategies

Authors : Univ. -Professor Dr. rer. pol. Rudolf Grünig, Univ. -Professor Dr. rer. pol. Richard Kühn

Published in: Process-based Strategic Planning

Publisher: Springer Berlin Heidelberg

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As we have seen, the purpose of strategic planning is to construct or maintain success potentials. Accordingly, the development of strategies means the definition of possible success potential and the evaluation of these in terms of their contribution to success.

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Metadata
Title
Assessment of strategies
Authors
Univ. -Professor Dr. rer. pol. Rudolf Grünig
Univ. -Professor Dr. rer. pol. Richard Kühn
Copyright Year
2011
Publisher
Springer Berlin Heidelberg
Book
Process-based Strategic Planning

Print ISBN: 978-3-642-16714-0

Electronic ISBN: 978-3-642-16715-7

Copyright Year: 2011

DOI
https://doi.org/10.1007/978-3-642-16715-7_3