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Sales Excellence

Assistance als Bestandteil der Plattformökonomie

  • 01-09-2023
  • Wissenschaft & Innovation
Published in:
Authors
Matthias Müller-Reichart
Daniel Haisch
Kim Vanessa Graumann
Published in
Sales Excellence | Issue 9/2023

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Excerpt

Die Versicherungswirtschaft muss im Vertrieb mit ihren Leistungen den hybriden Kunden über einen Outside-in-Ansatz analog zur Plattformökonomie begeistern. Assistance-Leistungen bieten die Möglichkeit der Kundenzentrierung und der Bildung einer Customer Journey und sind somit ideale Differenzierungsmerkmale in einem Angebot homogener Versicherungsprodukte. …

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previous article Erfolgreiche Kundengespräche sind mehr als Worte!
next article Die ausgleichserhaltende Kündigung aus Altersgründen
Title
Assistance als Bestandteil der Plattformökonomie
Authors
Matthias Müller-Reichart
Daniel Haisch
Kim Vanessa Graumann
Publication date
01-09-2023
Publisher
Springer Fachmedien Wiesbaden
Published in
Sales Excellence / Issue 9/2023
Print ISSN: 2522-5960
Electronic ISSN: 2522-5979
DOI
https://doi.org/10.1007/s35141-023-1670-0

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