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2019 | OriginalPaper | Chapter

Assortment and Retailing: A Trendy Couple

Authors : José Luis Ruiz-Real, Juan Uribe-Toril, Juan Carlos Gázquez-Abad

Published in: Advances in National Brand and Private Label Marketing

Publisher: Springer International Publishing

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Abstract

Assortment is a relevant issue in retail management which has gained prominence in the last few years in many retail sectors. The purpose of this research is to show the state of the art on this subject by means of a bibliometric analysis carried out using the Web of Science online database. Our findings show the most influential countries, annual evolution, the most influential journals and authors, citations, the main areas of knowledge in which the articles are framed, and the most relevant entities supporting research on these topics. By using a fractional counting method to analyze co-occurrence of the author’s keywords, this paper identifies ten clusters and the most frequent terms. This work represents a contribution by identifying the main trends in assortment in retailing research, and proposes future research, such as: grocery retailing, omni-channel, retail internationalization, market power, competitiveness, consumer search, or stochastic demand.

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Title: Assortment and Retailing: A Trendy Couple
Authors: José Luis Ruiz-Real
Juan Uribe-Toril
Juan Carlos Gázquez-Abad
Publisher: Springer International Publishing
Book: Advances in National Brand and Private Label Marketing
Print ISBN: 978-3-030-18910-5

Electronic ISBN: 978-3-030-18911-2

Copyright Year: 2019
DOI: https://doi.org/10.1007/978-3-030-18911-2_4