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Auf einen Blick: Fünf Leitlinien für die Kommunikation in der Krise

  • 2020
  • OriginalPaper
  • Chapter
Published in:
Author
Ann-Katrin Adriaans
Published in
Litigation-PR
Publisher
Springer Fachmedien Wiesbaden

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Zusammenfassung

Jede Krise ist individuell. Und dennoch gibt es grundsätzliche Leitlinien, auf die Entscheidungsträger und Kommunikationsverantwortliche im Fall der Fälle zurückgreifen können. Auf dieser Praxis-Doppelseite werden fünf Tipps für den Einsatz in Sondersituationen auf den Punkt gebracht.

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previous chapter Im Auge des medialen Sturmes – Angeklagt, vorverurteilt, vernichtet
next chapter Kritische Medienberichterstattung – Kein Schicksal für Unternehmen
Title
Auf einen Blick: Fünf Leitlinien für die Kommunikation in der Krise
Author
Ann-Katrin Adriaans
Copyright Year
2020
Book
Litigation-PR

Print ISBN: 978-3-658-27496-2

Electronic ISBN: 978-3-658-27497-9

Copyright Year: 2020

DOI
https://doi.org/10.1007/978-3-658-27497-9_5