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5. Aufbau der Dissertation

  • 2024
  • OriginalPaper
  • Chapter
Published in:
Author
Tobias Schillinger
Published in
Selektion der B2B-Absatzkanäle für erklärungsbedürftige technische Produkte in der deutschen Metall- und Elektroindustrie
Publisher
Springer Fachmedien Wiesbaden

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Zusammenfassung

Dieses Dissertationsvorhaben gliedert sich in fünf aufeinander aufbauende Kapitel. Die Abfolge der Kapitel hat sich in der Forschung als bewährte Vorgehensweise zur empirischen Untersuchung von Sachverhalten gezeigt. Zunächst wurde im Einleitungsteil dieser Arbeit die Ausgangslage und die tiefgreifenden Veränderungen im Vertrieb von Produkten erläutert.

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previous chapter Zielstellung der Dissertation
next chapter Stand der Forschung
Title
Aufbau der Dissertation
Author
Tobias Schillinger
Copyright Year
2024
Book
Selektion der B2B-Absatzkanäle für erklärungsbedürftige technische Produkte in der deutschen Metall- und Elektroindustrie

Print ISBN: 978-3-658-46712-8

Electronic ISBN: 978-3-658-46713-5

Copyright Year: 2024

DOI
https://doi.org/10.1007/978-3-658-46713-5_5