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2017 | OriginalPaper | Chapter

3. Auftritte von Spitzenmanagern

Author : Stefanie Etzel

Published in: Rhetorik für Finanz-Manager

Publisher: Springer Fachmedien Wiesbaden

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Zusammenfassung

Alle Rede- und Antwortsituationen zahlen auf das Bild des Unternehmens in der Öffentlichkeit ein. Der Gesamtauftritt entwickelt sich dabei immer „von der Spitze“ her: Die Spitzenmanager geben vor, was in alle Bereiche und über alle Ebenen ausgerollt wird.

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Title: AuftritteAuftritt von SpitzenmanagernSpitzenmanager
Author: Stefanie Etzel
Publisher: Springer Fachmedien Wiesbaden
Book: Rhetorik für Finanz-Manager
Print ISBN: 978-3-658-14093-9

Electronic ISBN: 978-3-658-14094-6

Copyright Year: 2017
DOI: https://doi.org/10.1007/978-3-658-14094-6_3