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1. Ausgangslage

  • 2024
  • OriginalPaper
  • Chapter
Published in:
Author
Tobias Schillinger
Published in
Selektion der B2B-Absatzkanäle für erklärungsbedürftige technische Produkte in der deutschen Metall- und Elektroindustrie
Publisher
Springer Fachmedien Wiesbaden

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Zusammenfassung

Beim Austausch von Gütern lassen sich mehrere Beziehungen definieren. Im Marketing werden die im Austausch stehenden Organe in Beziehungsmodelle unterteilt, um ihre Besonderheiten herausstellen zu können. Wird beispielsweise eine Ware vom Endverbraucher bei einem Unternehmen gekauft, handelt es sich um ein Business-to-Consumer-(B2C)-Beziehungsmodell.

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next chapter Problemstellung
Title
Ausgangslage
Author
Tobias Schillinger
Copyright Year
2024
Book
Selektion der B2B-Absatzkanäle für erklärungsbedürftige technische Produkte in der deutschen Metall- und Elektroindustrie

Print ISBN: 978-3-658-46712-8

Electronic ISBN: 978-3-658-46713-5

Copyright Year: 2024

DOI
https://doi.org/10.1007/978-3-658-46713-5_1