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A Blueprinting Perspective to Managing Giving Read chapter Read first chapter

2015 | OriginalPaper | Chapter

Australian Coursework-Focused Marketing Masters Degrees: Retraining, Credentials or Preparation for Phd?

Authors : Michael Jay Polonsky, Jeffrey Kidd

Published in: Creating and Delivering Value in Marketing

Publisher: Springer International Publishing

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Using content analysis this paper examines entry requirements, degree structure and research opportunities within Australian marketing masters degrees. The study identifies that there is wide variation in offerings, with different degrees striving to achieve varying objectives: training for PhD, advanced studies in marketing, conversion courses for those without marketing degrees or accreditation for those in the industry.

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Metadata
Title
Australian Coursework-Focused Marketing Masters Degrees: Retraining, Credentials or Preparation for Phd?
Authors
Michael Jay Polonsky
Jeffrey Kidd
Copyright Year
2015
Book
Creating and Delivering Value in Marketing

Print ISBN: 978-3-319-11847-5

Electronic ISBN: 978-3-319-11848-2

Copyright Year: 2015

DOI
https://doi.org/10.1007/978-3-319-11848-2_72