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Published in:
2004 | OriginalPaper | Chapter
Austrian Furniture Retailers’ Perspective on the Austrian Design Sector
Authors : Renate Buber, Marion Friedmann
Published in: Organising Knowledge
Publisher: Palgrave Macmillan UK
Included in: Professional Book Archive
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Good design is becoming increasingly important. In a globally competitive environment where products are becoming more and more similar and interchangeable, design is an important means of differentiating between products. Good design not only has to make quality visible but also has to take aesthetic, functional, technical, ecological, cultural, sociopsychological and cost-optimising factors into account.