Skip to main content
main-content
Top

Hint

Swipe to navigate through the articles of this issue

25-06-2022 | Reflections

Authentically Cornell: the Evolution of Marketing at Cornell

Authors: Manoj Thomas, Helen Chun, Sachin Gupta, Jura Liaukonyte, Suzanne Shu, Kaitlin Woolley

Published in: Customer Needs and Solutions

Login to get access
share
SHARE

Abstract

The authors reflect on what makes the marketing department at Cornell University’s SC Johnson College of Business distinct from marketing departments in other business schools. They present a brief history of the study of marketing at Cornell, discuss the current structure of the department, the pedagogical approach, and the values and ideals cherished by the marketing faculty at Cornell.
Footnotes
1
This ranking is based on publications listed in the UT Dallas Research database for the 2019 to 2021 period. The four top-tier journals include the Journal of Consumer Research, the Journal of Marketing Research, the Journal of Marketing, and Marketing Science. Columbia Business School, Booth School of Business and the Wharton School rank higher than Cornell in this list.
 
2
In the current structure, the marketing sub-area and the management communication sub-area are grouped together as one area with a common area coordinator. However, given the aim and scope of this article, we restrict our discussion to the marketing sub-area.
 
3
This is not an exhaustive list of marketing faculty members at the Johnson School. Our aim here is to provide some illustrative examples of the research activities that took place at the Johnson School in its formative years.
 
4
The Cornell SC College of Business offers 19 different degree programs with cross-school coursework and collaboration.
 
Literature
1.
go back to reference Edmondson B (1996) Hospitality leadership: the Cornell Hotel School. Cornell Society of Hotelmen Edmondson B (1996) Hospitality leadership: the Cornell Hotel School. Cornell Society of Hotelmen
2.
go back to reference Joly H (2021) The heart of business: leadership principles for the next era of capitalism, Harvard Business Review Press Joly H (2021) The heart of business: leadership principles for the next era of capitalism, Harvard Business Review Press
3.
go back to reference Schmotter JW (1992) Not just another school of business administration: a history of graduate management education at Cornell University. Johnson Graduate School of Management, Cornell University Schmotter JW (1992) Not just another school of business administration: a history of graduate management education at Cornell University. Johnson Graduate School of Management, Cornell University
4.
go back to reference Smith A (1776) The wealth of nations. Harriman House Limited Smith A (1776) The wealth of nations. Harriman House Limited
5.
go back to reference Smith A (1790) The theory of moral sentiments. Penguin Smith A (1790) The theory of moral sentiments. Penguin
6.
go back to reference Stanton BF (2001) Agricultural economics at Cornell: a history, 1900–1990. College of Agriculture and Life Sciences at Cornell University Stanton BF (2001) Agricultural economics at Cornell: a history, 1900–1990. College of Agriculture and Life Sciences at Cornell University
7.
go back to reference Summers WC (2007) Hospitality goes global: the Cornell Hotel School. Cornell Hotel Society Summers WC (2007) Hospitality goes global: the Cornell Hotel School. Cornell Hotel Society
8.
go back to reference van Osselaer SMJ, Lim S (2019) Research productivity of faculty at 30 leading marketing departments. Mark Lett 30(2):121–137 CrossRef van Osselaer SMJ, Lim S (2019) Research productivity of faculty at 30 leading marketing departments. Mark Lett 30(2):121–137 CrossRef
Metadata
Title
Authentically Cornell: the Evolution of Marketing at Cornell
Authors
Manoj Thomas
Helen Chun
Sachin Gupta
Jura Liaukonyte
Suzanne Shu
Kaitlin Woolley
Publication date
25-06-2022
Publisher
Springer US
Published in
Customer Needs and Solutions
Print ISSN: 2196-291X
Electronic ISSN: 2196-2928
DOI
https://doi.org/10.1007/s40547-022-00129-0