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2015 | OriginalPaper | Chapter

Authenticity In The Channel

Author : Terry Beckman

Published in: Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…

Publisher: Springer International Publishing

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Authenticity has been well studied in the consumer research realm, as well as in many other academic disciplines such as tourism, communications, politics, religion, anthropology, etc. However, it is mostly absent from the business to business (B2B) literature.

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previous chapter A Framework for Relational Behaviors in Supply Chains: A Social Exchanage and Strategic Alignment ‘Fit’ Perspective
next chapter The Price of Customer Engagement: How Substitution in Online Services Leads to Decreasing Revenues
Metadata
Title
Authenticity In The Channel
Author
Terry Beckman
Copyright Year
2015
Publisher
Springer International Publishing
Book
Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…

Print ISBN: 978-3-319-10911-4

Electronic ISBN: 978-3-319-10912-1

Copyright Year: 2015

DOI
https://doi.org/10.1007/978-3-319-10912-1_180