2011 | OriginalPaper | Chapter
Authenticity
Published in: Handbook of Spirituality and Business
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I used to explain my decision, sometime around 2001, to write a book about the growing demand for authenticity, by telling the story of a dinner party (Boyle, 2001). A friend of mine had told us why he had bought a flat in Paris. It was, he said, “because they have real shops there.” Thinking about it afterwards, I realized that this was not “real” in any of its conventional definitions, yet everyone knew immediately what he meant. He meant tiny, colorful, family-owned stores, full of evocative smells and baking on the premises, in neighborhoods where the customers might be known by name to the shopkeeper.