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Bankmagazin

Autobanken stecken in der digitalen Transformation

  • 01-12-2024
  • Strategie
Published in:
Author
Ayca Tunc-Ruff
Published in
Bankmagazin | Issue 12/2024

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Excerpt

Die Digitalisierung und der Trend zu flexiblen Mobilitätsmodellen wie Auto-Abos verändern die Fahrzeugfinanzierung. Heute finanzieren Autobanken nicht mehr nur Autos, sondern gestalten zunehmend neue Mobilitätslösungen. Treibende Kräfte sind technologische Entwicklungen und veränderte Kundenerwartungen. …

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Title
Autobanken stecken in der digitalen Transformation
Author
Ayca Tunc-Ruff
Publication date
01-12-2024
Publisher
Springer Fachmedien Wiesbaden
Published in
Bankmagazin / Issue 12/2024
Print ISSN: 0944-3223
Electronic ISSN: 2192-8770
DOI
https://doi.org/10.1007/s35127-024-2275-7

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