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2016 | OriginalPaper | Chapter

4. Automobilvertrieb

Author: Anders Parment

Published in: Die Zukunft des Autohandels

Publisher: Springer Fachmedien Wiesbaden

Zusammenfassung

Die Beziehungen zwischen Hersteller und Händler sind oft von Misstrauen gekennzeichnet. Hersteller müssen sich zu Hunderten von lokal definierten Bezugsrahmen der Händler verhalten. Diese Spannung ist für den Händler einfacher zu bewältigen in Form von Bottom-up-Kritik, und es gibt nur eine Zielscheibe: den Hersteller.

previous chapter Die Automobilindustrie – eine Charakterisierung

next chapter Händlermarketing und Händlermanagement

Einige ältere Herren meinen, dass sie, obwohl sie keine formelle Ausbildung haben, der letzten gebildeten Generation angehören, „denn das heutige junge Verkaufspersonal hat zu wenig Bildung“. Solche Ansichten können jedoch nicht zum Muster erklärt werden.

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Title: Automobilvertrieb
Author: Anders Parment
Publisher: Springer Fachmedien Wiesbaden
Book: Die Zukunft des Autohandels
Print ISBN: 978-3-658-07886-7

Electronic ISBN: 978-3-658-07887-4

Copyright Year: 2016
DOI: https://doi.org/10.1007/978-3-658-07887-4_4

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