Skip to main content
Disciplines
Automotive Business IT + Informatics Construction + Real Estate Electrical Engineering + Electronics Energy + Sustainability Insurance + Risk Finance + Banking Management + Leadership Marketing + Sales Mechanical Engineering + Materials
DE
EN
Books
Journals
Events
Topic Page
Marketing
Log in
Learn more about individual access
Request company access
Heavy-Duty Engines 2025 | 18 + 19 November 2025

Commercial Vehicles | Agricultural and Construction Machinery | Marine

Take part as a speaker in the 20th International MTZ Conference for the exchange of experience on industrial and commercial vehicle engines. Submit a subject proposal online!
EXTENDED SEARCH
Log in
Top
Published in:
Read chapter Read first chapter

2018 | OriginalPaper | Chapter

Avoiding Wow-Gaps Through Wow-Canvas in Business Development

Authors : Marcus Penttinen, Tero Reunanen, Arndt Borgmeier

Published in: Advances in Human Factors, Business Management and Leadership

Publisher: Springer International Publishing

Log in

Activate our intelligent search to find suitable subject content or patents.

search-config
loading …

Abstract

When talking about business development, it is important to keep in mind that the purpose of developing should drive towards differentiation of the company superiorly from rivals. The Wow-factor affects to all stakeholders of the company. Therefore, Wow-factor should be defined clearly and utilized better in all company processes. Wow approach is the approach through distinctive linkages between human, business and management aspects. Approach may emerge new, unique and motivating power to business development. This article introduces the model how to find the building blocks of Wow and how to track Wow through the company processes. The model is developed by combining the business model canvas, Wow-gap model and the theory of the Wow to a distinctive Wow-canvas. This article also deepens the knowledge of the use of the Wow-factor and the Wow-gap model in business development. Future research needs and actions are addressed in the end of the article.

Dont have a licence yet? Then find out more about our products and how to get one now:

Springer Professional "Wirtschaft+Technik"

Online-Abonnement

Mit Springer Professional "Wirtschaft+Technik" erhalten Sie Zugriff auf:

  • über 102.000 Bücher
  • über 537 Zeitschriften

aus folgenden Fachgebieten:

  • Automobil + Motoren
  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Elektrotechnik + Elektronik
  • Energie + Nachhaltigkeit
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb
  • Maschinenbau + Werkstoffe
  • Versicherung + Risiko

Jetzt Wissensvorsprung sichern!

inform now

Springer Professional "Technik"

Online-Abonnement

Mit Springer Professional "Technik" erhalten Sie Zugriff auf:

  • über 67.000 Bücher
  • über 390 Zeitschriften

aus folgenden Fachgebieten:

  • Automobil + Motoren
  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Elektrotechnik + Elektronik
  • Energie + Nachhaltigkeit
  • Maschinenbau + Werkstoffe




 

Jetzt Wissensvorsprung sichern!

inform now

Springer Professional "Wirtschaft"

Online-Abonnement

Mit Springer Professional "Wirtschaft" erhalten Sie Zugriff auf:

  • über 67.000 Bücher
  • über 340 Zeitschriften

aus folgenden Fachgebieten:

  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb
  • Versicherung + Risiko




Jetzt Wissensvorsprung sichern!

inform now
previous chapter Service Recovery Model Based on the Fulfillment of the Value Promise
next chapter Finding the Wow-Factor to Enhance Business
Literature
1.
Wrigley, C., Straker, K.: Designing innovative business models with a framework that promotes experimentation. Strategy Leadersh. 44(1), 11–19 (2016)CrossRef
2.
Alias, C., Goudz, A., Jawale, M., Noche, B.: Generating a business model canvas for future-internet-based logistics control towers. In: 2015 4th IEEE International Conference on Advanced Logistics and Transport (ICAlT) (2015)
3.
Chungyalpa, W., Bora, B.: Towards conceptualizing business strategies. Int. J. Multi. Approach Stud. 2(1), 73–83 (2015)
4.
5.
Salo, M.: Woven Strategy approach and shared value creation. Procedia Manuf. 3, 639–644 (2015). Elsewier, Science DirectCrossRef
6.
Thompson, A., Strickland, A.: Strategic Management, 12th edn. McGraw Hill/Irwin, New York (2001)
7.
Kotler, P., Keller, K.: Marketing Management, 12th edn. Pearson Education, Inc., New Jersey (2006)
8.
Porter, M.: What is strategy? Harvard Bus. Rev. 74(60), 60–78 (1996)
9.
Osterwalder, A., Pigneur, Y., Bernarda, G., Smith, A., Papadakos, T.: Value Proposition Design: How to Create Products and Services Customers Want. Wiley, New Jersey (2014). ISBN 978-1118968055
10.
Porter, M.: Strategy and the internet. Harvard Bus. Rev. 79, 63–78 (2001)
11.
Mintzberg, H., Ahlstrand, B., Lampel, J.: Strategy Safari, 2nd edn. Prentice Hall, New York (2009)
12.
Prahalad, C., Krishnan, M.: The New Age of Innovation. McGraw-Hill, New York (2008)
13.
Kaplan, S., Palmer, D.: The future of service business innovation. Tekes Review 272, Helsinki (2010)
14.
Morris, L., Moses, M., Wu, P.: Agile Innovation. Wiley, New Jersey (2014)
15.
Porter, M.: What is value in health care? N. Engl. J. Med. 363, 2477–2481 (2010)CrossRef
16.
17.
Porter, M., Kramer, M.: Creating Shared Value. Harvard Business Review 89, January-February pp. 62–77 (2011)
18.
Ulwick, A., Bettencourt, L.: Giving customers a fair hearing. MIT Sloan Manag. Rev. Spring 2008, 62–68 (2008)
19.
Väänänen‐Vainio‐Mattila, K., Palviainen, J., Pakarinen, S., Lagerstam, E., Kangas, E.: User perceptions of Wow experiences and design implications for Cloud services. In: DPPI 2011, Proceedings of the 2011 Conference on Designing Pleasurable Products and Interfaces (2011)
20.
Parasuraman, A., Zeithaml, V., Berry, L.L.: A conceptual model of service quality and its implications for future research. J. Mark. 49(4), 41–50 (1985)CrossRef
21.
Parasuraman, A., Zeithaml, V., Berry, L.L.: SERVQUAL: a multiple-item scale for measuring consumer perceptions of service quality. J. Retail. 64(2), 12–40 (1988)
22.
Parasuraman, A., Zeithaml, V.A., Berry, L.L.: Alternative scales for measuring service quality: a comparative assessment based on psychometric and diagnostic criteria. J. Retail. 70(3), 193–194 (1994)CrossRef
23.
Brady, M.K., Cronin, J.J.: Some new thoughts on conceptualizing perceived service quality: a hierarchical approach. J. Mark. 65(July), 34–49 (2001)CrossRef
24.
Ekinci, Y.: The validation of the generic service quality dimensions: an alternative approach. J. Retail. Consum. Ser. 8(6), 311–324 (2001)CrossRef
25.
Seth, N., Deshmukh, S.G., Vrat, P.: Service quality models: a review. Int. J. Qual. Reliab. Manag. 22(9), 913–949 (2005)CrossRef
26.
Osterwalder, A., Pigneur, Y.: Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers Paperback. Wiley, New Jersey (2010)
27.
Osterwalder, A., Pigneur, Y.: Aligning profit and purpose through business model innovation. In: Responsible Management Practices for the 21st Century, pp. 61–76 (2011)
Metadata
Title
Avoiding Wow-Gaps Through Wow-Canvas in Business Development
Authors
Marcus Penttinen
Tero Reunanen
Arndt Borgmeier
Copyright Year
2018
Book
Advances in Human Factors, Business Management and Leadership

Print ISBN: 978-3-319-60371-1

Electronic ISBN: 978-3-319-60372-8

Copyright Year: 2018

DOI
https://doi.org/10.1007/978-3-319-60372-8_9

Premium Partner

    Image Credits