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Product Modification Strategies Used by Food Companies for Fast Entry into New Geographic Segments Read chapter Read first chapter

2015 | OriginalPaper | Chapter

Awakening The Sleeping Giant: Market Oriented Reforms in Brazil

Author : Raul de Gouvea Neto

Published in: Proceedings of the 1993 World Marketing Congress

Publisher: Springer International Publishing

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The 1990s are seeing a business revolution taking place south of the Rio Grande border (Baker et al. 1992). Latin American countries are making strong efforts to recuperate the ground lost in the 1980s, the “lost decade.” The inward economic growth model pursued by these countries show clear signs of exhaustion in the 1980s, with Latin American economies lagging behind South East Asian tigers.

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Metadata
Title
Awakening The Sleeping Giant: Market Oriented Reforms in Brazil
Author
Raul de Gouvea Neto
Copyright Year
2015
Book
Proceedings of the 1993 World Marketing Congress

Print ISBN: 978-3-319-17322-1

Electronic ISBN: 978-3-319-17323-8

Copyright Year: 2015

DOI
https://doi.org/10.1007/978-3-319-17323-8_133