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14. B2B-Geschäftsmodelle im Digital Business

  • 2024
  • OriginalPaper
  • Chapter
Published in:
Author
Bernd W. Wirtz
Published in
Digital Business
Publisher
Springer Fachmedien Wiesbaden

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Zusammenfassung

Im vierzehnten Kapitel werden die B2B-Geschäftsmodelle im Digital Business thematisiert. Aufbauend darauf werden die Unterschiede zwischen B2B- und B2C-Geschäftsmodellen betrachtet. Anhand des 4S-Net Business Models werden die wichtigsten B2B-Geschäftsmodelle in die vier Modelltypen Sourcing, Sales, Supportive Collaboration und Service Broker untergliedert. Abschließend werden die jeweiligen Geschäftsmodelltypen erläutert und ihre Eigenschaften dargestellt.

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previous chapter B2C-Geschäftsmodelle im Digital Business
next chapter Digital Business Strategie
Title
B2B-Geschäftsmodelle im Digital Business
Author
Bernd W. Wirtz
Copyright Year
2024
Book
Digital Business

Print ISBN: 978-3-658-41466-5

Electronic ISBN: 978-3-658-41467-2

Copyright Year: 2024

DOI
https://doi.org/10.1007/978-3-658-41467-2_14
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