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30. Back to Basics in the Dairy Industry: Building Innovation Capabilities to Allow Future Innovation Success

  • 2021
  • OriginalPaper
  • Chapter
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Abstract

The chapter 'Back to Basics in the Dairy Industry: Building Innovation Capabilities to Allow Future Innovation Success' delves into the strategic transformation of the dairy industry, with a focus on the Mexican firm Alpura. It discusses the importance of innovation capabilities in driving competitive advantage and explores Alpura's journey in redefining its competitive strategy to embrace innovation. The chapter highlights the investments in tangible and intangible assets, the development of core, supplemental, and enabling capabilities, and the challenges and opportunities faced by the company in its quest to become an innovative leader in the dairy market.

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Title
Back to Basics in the Dairy Industry: Building Innovation Capabilities to Allow Future Innovation Success
Authors
Erick G. Torres
Andres Ramirez-Portilla
Copyright Year
2021
Publisher
Springer International Publishing
DOI
https://doi.org/10.1007/978-3-030-59916-4_30
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