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2021 | OriginalPaper | Chapter

30. Back to Basics in the Dairy Industry: Building Innovation Capabilities to Allow Future Innovation Success

Authors : Erick G. Torres, Andres Ramirez-Portilla

Published in: The Palgrave Handbook of Workplace Innovation

Publisher: Springer International Publishing

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Abstract

This chapter reviews the innovation endeavors of the second biggest dairy company in Mexico, from a resource-based point of view, to catch up with the market dynamics in the mature business of dairy products in an emerging economy. First, we address the strategic decisions of the top management team, headed by a new CEO with a transformational profile, to lay the foundations of a long-term competitive strategy that respond to the poundings of well-positioned and new aggressive competitors. Then we turn next to take a close look at the efforts to developing innovation capabilities and the reconfiguration of the capabilities structure for the implementation of the innovation strategy that guarantees a bright, innovative future for this iconic company in Mexico.

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Title: Back to Basics in the Dairy Industry: Building Innovation Capabilities to Allow Future Innovation Success
Authors: Erick G. Torres
Andres Ramirez-Portilla
Publisher: Springer International Publishing
Book: The Palgrave Handbook of Workplace Innovation
Print ISBN: 978-3-030-59915-7

Electronic ISBN: 978-3-030-59916-4

Copyright Year: 2021
DOI: https://doi.org/10.1007/978-3-030-59916-4_30