19. Balancing Journalism and Public Diplomacy: The Turkish Experience

The chapter delves into the significant role of international public broadcasters in the global news landscape, particularly since the 2010s. It examines how countries like Turkey, Russia, China, and Iran have invested in their media networks to counter perceived biases and present alternative viewpoints. The text highlights Turkey's strategic initiatives, including the launch of TRT World and other language-specific networks, to expand its global reach and present a balanced narrative on critical issues. It also explores the challenges faced by public broadcasters in maintaining journalistic integrity while serving as tools of public diplomacy. The chapter concludes by emphasizing the growing importance of international public broadcasting in shaping global narratives and the need for high standards of journalism in this evolving media landscape.