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2019 | OriginalPaper | Chapter

Bangladeshi Banking Innovations: A Case Study on Mobile Banking

Authors : Sadia Noor Khan, Maimuna Akter, Fahad Zeya

Published in: Business and Management Practices in South Asia

Publisher: Springer Singapore

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Abstract

The main objective of this case study is to discuss the factors, demographic variables, and users’ perception, that influence the adoption of mobile banking in Bangladesh. The study also discusses the status of mobile banking usage using age, gender, and occupation as demographic variables, and the perception of users toward mobile banking in terms of trustworthiness, security, cost and convenience, complexity, and network availability. It includes specific reference to how these demographic variables and users’ perception influence mobile banking usage. It also revealed that perception to security, cost and convenience, and complexity in using mobile banking service influences variations in mobile banking adoption.

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Appendix
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Footnotes
1
Adapted from Sadia Noor Khan et al. 2017. Factors Influencing Adoption and Usage of Mobile Banking: Bangladesh Experience. International Journal of Finance and Banking Research 3(1), pp. 1–12.
 
2
Sharma, A. and kansal, V. 2012. Mobile Banking as Technology Adoption and Challenges: A Case of M-Banking in India. International Journal of Scientific and Research Publications 2(2).
 
Metadata
Title
Bangladeshi Banking Innovations: A Case Study on Mobile Banking
Authors
Sadia Noor Khan
Maimuna Akter
Fahad Zeya
Copyright Year
2019
Publisher
Springer Singapore
DOI
https://doi.org/10.1007/978-981-13-1399-8_5