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Published in:
2011 | OriginalPaper | Chapter
Barriers to e-Commerce Implementation in Small Enterprises in Sweden
Authors : Rabeya Sultana, Jorge L. Lopez, Lazar Rusu
Published in: ENTERprise Information Systems
Publisher: Springer Berlin Heidelberg
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The research in this paper has looked to find the barriers that small enterprises in Sweden have faced in the implementation of the e-commerce during pre and post adoption phases. Taking four small enterprises as case studies the paper is presenting the post adoption barriers faced by these enterprises that are currently using e-commerce. The outcome is that ‘security issues associated with e-commerce’ identified in previous studies appeared as an obstacle in both pre and post adoption phase. Moreover lack of time to improve e-commerce activities, synchronization of demand and supply, price war among competitors, need for extensive marketing effort, payment related hazards are explored and identified as post-adoption barriers. Finally, a model has been proposed through which we wish to consolidate both pre and post adoption barriers and have a complete picture of the barriers faced by small enterprises in implementing e-commerce in Sweden.