2. Battling for Bigotry: Apartheid South Africa’s Authoritarian Struggle for Reputational Security, 1948–1994

The chapter delves into the phases of South Africa's propaganda campaign during the Apartheid era, from the 1950s to the 1990s. It explores the strategies and tactics used by the South African government to manage its international image, including the establishment of the Information Department, the use of covert propaganda, and the engagement with international media and cultural initiatives. The chapter also examines the impact of these efforts on South Africa's reputation and security, highlighting the connection between reputational security and authoritarian states. Additionally, the chapter discusses the role of international relations and the influence of global opinion on South Africa's policies. The conclusion draws lessons from the South African experience, emphasizing the importance of reputation in world affairs and the challenges faced by authoritarian states in managing their international image.