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3. Bedeutung von interpersonaler Kommunikation in Kundenbeziehungen

Author : Judith Schloffer

Published in: Kommunikationsverweigerung und -störung

Publisher: Springer Fachmedien Wiesbaden

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Zusammenfassung

Da im Rahmen dieser Arbeit die interpersonale Kommunikation zwischen Unternehmen und Kunden im Vordergrund steht, wird im folgenden Abschnitt zuerst darauf eingegangen, wie Kundenbeziehungen entstehen. Als Grundlage für den Aufbau von Kundenbeziehungen gilt die Kundenzufriedenheit. Für die Entstehung von Kundenzufriedenheit im Rahmen von Kundenkontakten ist die Beurteilung einer Vielzahl einzelner Faktoren verantwortlich.

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previous chapter Interpersonale Kommunikation im Marketing

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Title: Bedeutung von interpersonaler Kommunikation in Kundenbeziehungen
Author: Judith Schloffer
Publisher: Springer Fachmedien Wiesbaden
Book: Kommunikationsverweigerung und -störung
Print ISBN: 978-3-658-01478-0

Electronic ISBN: 978-3-658-01479-7

Copyright Year: 2013
DOI: https://doi.org/10.1007/978-3-658-01479-7_3