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2022 | OriginalPaper | Chapter

Beneficial Online Price Coordination in the O2O Era Added Mobile Channel

Authors : Yang Bai, Wenqi Song

Published in: Methods and Applications for Modeling and Simulation of Complex Systems

Publisher: Springer Nature Singapore

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Abstract

This paper proposes an innovative pricing discount cooperative strategy in an O2O era adds a mobile channel, and models the market share into three consumer bases: one prefers buying the products in stores, one prefers shopping online, and one prefers buying products using a mobile App. In the O2O added mobile channel (O2O&M), the competition promotes the manufacturer aggressively set a higher selling and wholesale price, resulting in the retailer increasing his selling price. Surprisingly, this allows the manufacturer to direct online mobile and computer channels to gain more profits and achieve Pareto-improving. Meanwhile, the manufacturer utilizes the online computer channel price discount contract as an effective mechanism to improve their respective profits.

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Title: Beneficial Online Price Coordination in the O2O Era Added Mobile Channel
Authors: Yang Bai
Wenqi Song
Publisher: Springer Nature Singapore
Book: Methods and Applications for Modeling and Simulation of Complex Systems
Print ISBN: 978-981-19-6856-3

Electronic ISBN: 978-981-19-6857-0

Copyright Year: 2022
DOI: https://doi.org/10.1007/978-981-19-6857-0_9

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