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Sales Excellence

Besser verkaufen mit Gen AI

  • 01-11-2024
  • Praxis & Prozesse
Published in:
Author
Johannes Heister
Published in
Sales Excellence | Issue 11/2024

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Excerpt

Das Interesse an KI ist ungebrochen. Insbesondere generative KI mit einfachen sprachbasierten GPT-Tools (Generative Pretrained Transformer) wie Chat GPT stellt Vertriebsleiter vor die Frage, ob sie eine wettbewerbsrelevante Chance für ihre Sales Teams ist. Im Beitrag wird analysiert, wie sich die Technologie im Vertriebsalltag mittelständischer Unternehmen umsetzen lässt. …

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previous article Mittelständler sollten in Sachen KI am Ball bleiben
next article Revolution im Marketing- und Vertriebsmix von Unternehmen
Title
Besser verkaufen mit Gen AI
Author
Johannes Heister
Publication date
01-11-2024
Publisher
Springer Fachmedien Wiesbaden
Published in
Sales Excellence / Issue 11/2024
Print ISSN: 2522-5960
Electronic ISSN: 2522-5979
DOI
https://doi.org/10.1007/s35141-024-2363-z

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