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4. Best Practices im B2B eCommerce

  • 2020
  • OriginalPaper
  • Chapter
Published in:
Author
Gerrit Heinemann
Published in
B2B eCommerce
Publisher
Springer Fachmedien Wiesbaden

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Zusammenfassung

Die hier vorgestellten Best Practices im B2B eCommerce wurden durch Online-Recherchen identifiziert. Bei den meisten Best Practices handelt es sich entweder um Preisträger verschiedener Wettbewerbe oder um Klienten der mehrfach ausgezeichneten Digitalagentur „Kommerz – The Frontend Company GmbH“ aus Essen, die sich auf B2B Shops spezialisiert hat. Alle dargestellten Shop-Beispiele zeichnen sich durch eine überdurchschnittliche Bedienbarkeit nach den Usability-Kriterien aus. Die Daten, Zahlen und Fakten zu den dargestellten Beispielen wurden größtenteils den aktuellen Geschäftsberichten (2018/2019), Wikipedia oder Informationen auf den Websites und aus der Presse entnommen.

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previous chapter Geschäftsmodelle im B2B eCommerce
next chapter Risiken im B2B eCommerce
Title
Best Practices im B2B eCommerce
Author
Gerrit Heinemann
Copyright Year
2020
Book
B2B eCommerce

Print ISBN: 978-3-658-27366-8

Electronic ISBN: 978-3-658-27367-5

Copyright Year: 2020

DOI
https://doi.org/10.1007/978-3-658-27367-5_4