2020 | Book
Big Data to Improve Strategic Network Planning in Airlines
Author: Maximilian Schosser
Publisher: Springer Fachmedien Wiesbaden
Book Series : Schriftenreihe der HHL Leipzig Graduate School of Management
2020 | Book
Author: Maximilian Schosser
Publisher: Springer Fachmedien Wiesbaden
Book Series : Schriftenreihe der HHL Leipzig Graduate School of Management
Big data has become an important success driver in airline network planning. Maximilian Schosser explores the status quo of network planning across a case study group consisting of nine airlines representing different business models. The author describes 23 big data opportunities for airline network planning and evaluates them based on their specific value contribution for airline network planning. Subsequently, he develops a financial evaluation methodology for big data opportunities based on key performance indicators for airline network planning departments.