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2019 | OriginalPaper | Chapter

“Big Screen Is Watching Me?”: A Study on the Attractiveness and Reading Efficiency of a Rotating Screen

Authors : Yuan Yao, Chao Wang, Minghao He, Chuyi Yan, Robert Elder, Chen Zhao, Haipeng Mi

Published in: Cross-Cultural Design. Methods, Tools and User Experience

Publisher: Springer International Publishing

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Abstract

Interactive public displays are often deemed to be more effective and engaging in delivering information to people. This paper presents three studies on directive displays − a type of display that rotates in response to a passerby’s movement direction and their effectiveness in drawing the attention of a single nearby passerby. The studies build progressively on each other, using three iterations of rotating directive displays, with evaluations of their performance compared with a static screen. Our results demonstrate a rotating screen that adapts to a passerby’s movement in real-time is more effective in both attracting passerby attention and improving screen reading efficiency. These results may provide a reference for future designs of public displays.

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Metadata
Title
“Big Screen Is Watching Me?”: A Study on the Attractiveness and Reading Efficiency of a Rotating Screen
Authors
Yuan Yao
Chao Wang
Minghao He
Chuyi Yan
Robert Elder
Chen Zhao
Haipeng Mi
Copyright Year
2019
DOI
https://doi.org/10.1007/978-3-030-22577-3_31