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Southern Pumps: A Public Tender Read chapter Read first chapter

1971 | OriginalPaper | Chapter

BIMCO: A Licence to Manufacture

Author : Charles Dunn, B.Sc., C.Eng., A.E.R.Ae.S., M.I.Mech.E.

Published in: Case Studies in Marketing

Publisher: Palgrave Macmillan UK

Included in: Professional Book Archive

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This case starts with a letter from McDuff & Company, machinery importers in New Zealand, to BIMCO; a British electric motor manufacturer recently acquired by a large industrial holding company, suggesting that BIMCO grant a licence to enable manufacture to take place in New Zealand.

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Metadata
Title
BIMCO: A Licence to Manufacture
Author
Charles Dunn, B.Sc., C.Eng., A.E.R.Ae.S., M.I.Mech.E.
Copyright Year
1971
Publisher
Palgrave Macmillan UK
Book
Case Studies in Marketing

Print ISBN: 978-0-333-11608-1

Electronic ISBN: 978-1-349-00976-3

Copyright Year: 1971

DOI
https://doi.org/10.1007/978-1-349-00976-3_4