Abstract
This article discusses societal transitions and particularly the one into a new phase after the information society. We will witness the emergence of a digital meanings society, in which the economy is based on the production and consumption of meanings and meaningfulness. Alongside with this techno-economic and sociocultural development or even a philosophical stance, we have seen several alternative characterizations for the new societal phase. Pathways towards digisociety, ecosociety or biosociety and experience society have been anticipated. The focus here will be on biosociety and how it can be intertwined with digital meanings society, propelling it or manifesting it. This is because biosociety may be the very phase that can guide us through the existential crisis that we humans have created by acting like the natural resources were limitless even though our planet does have physical limits. Change, growth, progress, meaningfulness, technology and nature are key ideas in this existential drama. The future will be moulded along the critical lines these ideas are being tackled and rethought.
Biosociety is based on bioeconomy. Bioeconomy instead has biotechnology as its driver. However, it is quintessential on a wider scale, too, how our relation to nature and to technology is conceived and practised in biosociety. What are the social constructions, philosophy and culture of life in biosociety? They are of equal importance in creation of a new societal phase, even though economy and technology are key and immediate drivers of change. Consequently, humans’ relation to nature on one hand and to technology on the other hand is in the core of achieving sustainable futures. It is interesting to perceive how these notions evolve in time, just like societies evolve through transitions into new phases. Besides reflecting upon the history of such ideas, it is intriguing to dwell on various metaphors of our interaction with nature and technology. Metaphors and myths live in us and affect our thinking, even unconsciously. The myth of Prometheus giving fire – (bio)technology – to us humans is a core myth in this sense to be addressed.
The relation of humans to nature seems to have a widening gap, whereas humans’ relation to technology is continuously bridging up. Our relation to nature and our relation to technology need to be rethought and revamped. “Technological somnambulism” describes the dilemma of modern times to willingly sleepwalk through the process of change. It means ignoring the notion that the technologies are not merely aids to human activity but also powerful forces reshaping that activity and its meaning. Biosociety and biotechnology give a meaningful context for humans living on the planet, but their outcomes have to be intentionally positive which is by no means and automatic process.