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bKash: Revolutionizing Mobile Financial Services in Bangladesh?

  • 2019
  • OriginalPaper
  • Chapter
Published in:
Authors
Shamima Yesmin
Tonmoy Ananda Paul
Md. Mohshin Uddin
Published in
Business and Management Practices in South Asia
Publisher
Springer Singapore

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Abstract

This study discusses the emergence of bKash as the m-banking pioneer in Bangladesh. It focuses on the services provided by bKash and its current operating scenario in Bangladesh. bKash’s strategy of market penetration and bringing a completely new service is discussed here. Comparing with the mobile financial services existing in the world, Kenya’s mPesa inspires the fast growth trend of bKash. The mobile financial services providers of Bangladesh are also discussed here along with bKash’s rising contender DBBL Rocket. Finally, the case study discusses some issues arising regarding the market leader position of bKash and its future agendas.

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previous chapter Bangladeshi Banking Innovations: A Case Study on Mobile Banking
next chapter Pakwheels.com—A Period of Transition!
Title
bKash: Revolutionizing Mobile Financial Services in Bangladesh?
Authors
Shamima Yesmin
Tonmoy Ananda Paul
Md. Mohshin Uddin
Copyright Year
2019
Publisher
Springer Singapore
Book
Business and Management Practices in South Asia

Print ISBN: 978-981-13-1398-1

Electronic ISBN: 978-981-13-1399-8

Copyright Year: 2019

DOI
https://doi.org/10.1007/978-981-13-1399-8_6
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