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5. Blick in die Zukunft: Wie KI die Vertriebsrolle verändern wird

  • 2021
  • OriginalPaper
  • Chapter
Published in:
Author
Livia Rainsberger
Published in
KI – die neue Intelligenz im Vertrieb
Publisher
Springer Fachmedien Wiesbaden

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Zusammenfassung

Künstliche Intelligenz ist greifbare Realität und gleichzeitig Zukunftsvision. Sie verändert heute schon grundlegend Vertriebsprozesse und -tätigkeiten und erfordert neue Fähigkeiten von Vertriebsorganisationen und von Vertriebsmitarbeitern. Dabei wird sie langfristig eine Reihe von Rollen im Vertrieb eliminieren und die restlichen transformieren. Kein Stein bleibt auf dem anderen, aber das ist gut so. Denn mit ihren Möglichkeiten eröffnet die künstliche Intelligenz neue Potenziale für den Vertrieb und geht gezielter auf die modernen Kundenbedürfnisse und -erwartungen ein, womit sie den Vertrieb befähigt, seinen Job besser als je zuvor zu erledigen und dabei auch viel Spaß zu haben.

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previous chapter Praxis: KI Tools und ihre Einsatzmöglichkeiten
next chapter Was tun: Handlungsempfehlungen für Vertriebsorganisationen
Title
Blick in die Zukunft: Wie KI die Vertriebsrolle verändern wird
Author
Livia Rainsberger
Copyright Year
2021
Book
KI – die neue Intelligenz im Vertrieb

Print ISBN: 978-3-658-31772-0

Electronic ISBN: 978-3-658-31773-7

Copyright Year: 2021

DOI
https://doi.org/10.1007/978-3-658-31773-7_5
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