Books – Marketing + Sales

This book examines the seven key issues related to China, which have been identified by experts over the past few centuries. The topics addressed include China's impact on international discourse, the inheritance of Chinese civilization, the great …

This book explores the influence of social media on the transformation of institutional journalism. Grounded on a case study of The Guardian in the UK, the work is an in-depth look at how a leading news organisation navigated the challenges of the …

Online platforms have transformed the travel sector by enhancing the availability of travel services and lowering transaction costs; however, they have also posed new challenges for consumer protection. The book studies this transformation …

This academic monograph examines the crisis communication response strategies employed by the cruise industry on social media following the COVID-19 pandemic. Focusing on social media platform X, the author conducted a content analysis of the top …

This book investigates the origins, dynamics and impacts of the different nuances of contemporary short video activism tactics, by merging theories from social movement studies and communication studies including grievances theories, a renewed …

This book provides an in-depth analysis of Traditional Medical Knowledge (TMK) in China, focusing on its preservation, responsible use, and integration into modern intellectual property (IP) frameworks. It explores the unique challenges of …

Negotiations are an integral part of our daily lives, but they can also be challenging and complex. To successfully navigate the fog of negotiation, people rely on reference points—comparison standards for evaluating potential and final …

The questions at the core of this volume are the following: What are the ethics and integrity rules for the EU? How do they score compared to the integrity frameworks existing at the Member States’ level and in other democracies? How do we design …

This book examines the gendered nature of business fraud by examining media representations of four entrepreneurs (Sam Bankman-Fried, Elizabeth Holmes, Bernie Madoff, and Anna Sorokin) who swindled money from wealthy investors and everyday people.

This book presents a comprehensive and comparative study of the patentability of bioprinting inventions, specifically bioinks and bioprinted tissues, in the US, the Europe and Australia. It employs a two-phase analysis to understand, ‘Is the …

While undertaking economic, social and judicial transformations unprecedented both in speed and scope, China is finding its ways to establish an IPRs’ regime with its own characteristics. Could China maintain its distinctive IPRs regime while …

This book’s aim is to determine empirically whether Europeans see their multiple security needs best advanced by a consistent reliance on the EU’s security policies or by differentiating allies according to their capacity to deal with different …

This open access book presents Southeast Asia as an interesting and conceptually meaningful site to interrogate the transnational paradigm. In featuring research from and across different nations in Southeast Asia, it asks in what ways Southeast …

This book arises from a cybersecurity conference at the University of Adelaide attended by a group of government and academic experts. It presents the possible responses Australia can take to deter and respond to cybersecurity threats. It also …

This edited volume takes a multi-faceted approach, giving readers insights into the role of digital and social media marketing in the agritourism industry in Africa. Each chapter provides some theoretical, policy and practical implications for …

"This book makes a timely and unique contribution to the field of European Union studies drawing on interdisciplinary insights from economics, law and political science to shed light on crucial questions relating to the depth and size of the EU in …

China has been connected with the Caribbean community (CARICOM), and wider region for an extensive period. This relationship dates back to the colonial period of indentureship, when Chinese immigrants were brought to the region to work on sugar …

This book critically examines how the media assistance and broader 'development' sector have appropriated the catch-all concept of sustainability, originally rooted in economic and environmental fields, to suit their agendas.

Analysing 289 project …

Digital transformation is not an end in itself. The focus of this process must always be on enhancing customer benefits and improving the efficiency of service provision. Only in this way can digital transformation be meaningful and successful for …

Developing countries are known to be ambivalent to making a transition to green economies due to a fear of investment costs related to clean technologies and the possibility of job losses. This book is founded on the proposition that green …

This book explores the remarkable ability of political cartoons in the region to craft and preserve an alternative narrative by employing the potent tool of political humor. Over the centuries, political humor, delivered through satire …

Lukas Zimmer investigates consumer responses to corporate responsibility and branding in an international context, providing new and important insights for research and practice. He analyzes how multinational corporations can benefit from …

This book collects the ground-breaking ideas of top IC scholars on how to futurize IC theory and practice. Keeping the future in focus and searching for answers to fundamental questions related to the development of IC theory and practice that …

This book analyses EU and Member State decision-making through a constructivist perspective and claims that a kind of latent, intellectual “phantom war” is going on in Western societies. This war is fought through social practices, political …

While the issue of Ukraine is engaging the public and fostering a greater interest in foreign and security policy topics, global economic policy issues and debates largely pass most people by and are primarily discussed by economists and economic …

This second edition of this comprehensive textbook explores the fundamental principles of marketing applied to tourism and hospitality businesses, placing special emphasis on SMEs in the international tourism industry. It includes examples from a …

This book collects 41 national views from EU Member States and neighbouring countries regarding their respective relationship with the United States. It gives evidence of the importance and diversity of transatlantic relations, assesses the …

This book provides a comprehensive exploration of the technological advancements and digital transformations reshaping modern society. It examines the far-reaching impacts of emerging innovations, from cryptocurrencies and data analytics to smart …

In this open-access book, Sarah Rüller offers a comprehensive exploration of the complexities and nuances of conducting Western digital research in non-Western contexts, focusing on a case study in the High Atlas Mountains of Morocco. The research …

Did you know that the mishandling of business secrets can cost companies millions, yet the right strategies can unlock untapped value? To navigate this critical aspect effectively, this book provides practical strategies for managing Business …

This open access book presents the main theme which advances the significance of cultural dialogue between China and Europe. The essence of the historical ties between China and Europe has resurfaced, much because of the Belt and Road Initiative …

Conditionality has become a popular instrument for achieving policy change in the European Union (EU). EU conditionality in the Euro crisis epitomises the responsiveness-responsibility dilemma that comes with increasing supranational influence on …

Film tourism has emerged as a major driver of tourism development for many destinations. To date, there has been substantial literature on the subject, but little of it has engaged with the wider social science paradigm of culture, film and media …

This collection scrutinizes the representation, dynamics, transformation and/or adaptation of various heroes and heroines in different folkloric traditions and narratives in the context of Asia. Exploring notions in the topics of mythologies …

Community energy actors have emerged as significant players in European energy transitions. This dissertation uncovers the role of community energy actors as policy entrepreneurs. Despite being newcomers with limited resources, these actors …

​This book discusses the extent to which Indonesia's trajectory to democracy has changed its direction toward democratic consolidation. In the case of democratic decline in Indonesia, there are numerous studies conducted in order to explain the …

This book offers a toolbox of models and methods that make innovative ideas successful. Innovation brings progress, competitive advantages, and increases profits. However, innovation also always entails uncertainty and provokes defensive …

This book presents recent developments in the theory and management of networks (such as alliances, cooperatives, franchise chains) and platforms. In addition, it explores the impact of digitalization on networks and presents empirical studies on …

This book expounds how post-traumatic stress disorder (PTSD) became so ubiquitous. The relationships between trauma, memory, and media, including the cultural, psychological, and social dimensions of PTSD are analysed. This work provides an …

This volume of the LIDC contributions covers a competition law assessment of buying alliances as well as the topic of overbroad registrations and trademark clogging. It contains a series of national reports prepared to assist the International …

This open access book explores the Republic of Turkey’s unresolved issues that have persisted over the past 101 years. It adopts an interdisciplinary perspective to explore the challenges facing the country to critically analyse the broader …

This book explores the intersections of migration and film festivals, with particular attention to their social functions . Adopting an interdisciplinary and multi-bottom line perspective, the authors address the purposes and circumstances of …

This book considers the work of Erich Fromm as it can be applied to radical Left political strategy. It aims primarily to demonstrate the relevance of his ideas to contemporary radical Left strategy and to contribute to the revitalization of …

This book examines lobbying in the European Union, the practices and social trajectories of interest representatives working in Brussels. Lobbying now occupies a central place in the government of the European Union and is also at the heart of …

This open access book focuses on public governance’s increasing reliance on emerging digital technologies. ‘Disruptive’ or ‘emerging’ digital technologies, such as artificial intelligence and blockchain, are often portrayed as highly promising …

This core textbook empowers and inspires students with sustainable marketing strategies to pursue the triple bottom line; People, Planet and Profit. The purpose is to underpin a brand’s commercial competitive advantage through its societal and …

This book addresses the question of how to tackle AI-enabled price discrimination (AIPD), which is commonly used in digital markets and can negatively impact competition and consumers. It explores the economic rationale behind AIPD, compares its …

This book shows how blockchain technology can transform the foundational systems of our society. Written by an industry expert with a background in political science, international relations, law, management, and technology, the book merges …

This book illustrates how Korean American novels and poetry use anger to enact change, foregrounding the various ways it can pinpoint injustice and suggest alternatives. Experiences of the "forgotten" Korean War, Korean military-mediated …

This book argues that the West is in economic decline due to three interrelated factors, described as the Guns-Oil-Oligarchy nexus. It explains how the rise of the West as the world's current hegemon has resulted in an ecological overshoot, the …

Using interviews with and academic studies of the careers of internationally-famous music producers and music industry professionals from Småland, Sweden, this open access book studies the history and present state of pop music production and …

This book offers a variety of cases that detail consumer behavior in the apparel industry as well as sustainable retail practices. The studies offer in-depth examination of sustainable practices within the apparel industry, covering topics such as …

This Open Access book provides an in-depth analysis of the role held by media and journalists in a fragmented and polarized communication ecosystem that faces the uncertainty of major challenges, such as the impact of the disintermediation …

This book explores how the media, and journalism in a cross-disciplinary sense, has treated conflicts in Nigeria, West Africa and the Sahel. Contributors connect theoretical foundations with practical experiences in the study of media, conflicts …

This book offers a comprehensive guide to establishing marketing organizations and teams based on Agile principles. By emphasizing a customer-centric mindset, flexible structures, cross-functional collaboration, and continuous success measurement …

This book examines whether current liability systems can handle cases involving artificial intelligence (AI). It questions whether general liability rules, designed to be technology-agnostic, are adequate for AI-related accidents. While focusing …

This book focuses on entrepreneurship and brand-building processes of businesses in India. It does so by highlighting seven regional entrepreneurs in the country as case studies, and how they have created an ecosystem around them with regard to …

This book delivers a powerful argument for the centrality of sport in culture, exploring how fine sports writing bestows meaning upon the human world. Literary Sports Journalism: Beyond the Boundaries explores the multiple and fertile …

The function of marketing is regarded as a mechanism that provides practical and theoretical solutions to contemporary businesses worldwide. In this edited book, a cast of international contributors address new and emerging areas within marketing …

This book provides insights into modern advertising's evolving landscape, revealing how digital innovation and social media have transformed communication strategies and consumer engagement. It addresses the crucial need to understand …

This book focuses on exploring the dynamics of brands and branding in relation to individual consumers and societal members’ behaviour. The term consumerism is often used in two different contexts which are: (1) the dynamics of consumption that …

This book is a comprehensive exploration of decision-making in the realm of international trade and logistics operations. It covers complex elements of market management analyzing economic, management, and behavioral theories and applications like …

This volume applies libertarian philosophy and free-market economic theory to both literature and media, from early modern drama to novels to comic books, cinema, and television series. Several chapters contrast capitalism with statism, focusing …

The business environment is changing more rapidly than ever before, and new business ideas are emerging. This book discusses applying insights from design thinking and the jobs-to-be-done framework to craft novel strategies that satisfy customer …

This book presents a selection of the best papers from the 18th International Conference on Business Excellence, “Smart Solutions for a Sustainable Future” (ICBE 2024), held in Bucharest, Romania, in March 2024.

In today's rapidly evolving …

This book explains how companies can successfully plan and implement their online campaigns – even after the end of third-party cookies. Campaigns on social media platforms, in search engines, and through display advertising can still be effective …

‘Reasonable expectations of privacy’ have become a cornerstone concept in privacy and data protection legislation worldwide, extending today from US constitutional law to the GDPR, Article 8 ECHR, and various Asian and African data protection …

This book provides a much-needed critical exploration of digital media interventions in Southeast Asia, while adopting a decolonial perspective to address issues such as digital inequality, mistrust, and the manipulation of digital spaces. By …

This study aims to understand political transnationalism through the political incorporation of migrants in the receiving country. With a qualitative analysis of the perceptions of transnational second-generation Turks towards the political …

This pioneering volume examines Europeanism in the new international society that emerged after the First World War through the League of Nations, with a focus on the countries of Central and Eastern Europe (CEE), the Baltic countries, and the …

This book addresses the environmental, social, and economic challenges that corporations in emerging economies face, focusing on sustainability marketing as a paradigm-shifting approach. Drawing from cases across several emerging economies …

The Internet was once envisioned as a borderless realm, promising to unify nations into a peaceful global society and empower individuals with unlimited access to knowledge. Supported by Western deregulation, this dream flourished - until …

This book analyzes the roots of widespread disenchantment with American government. While blame often falls on the individuals in office, they are not operating in isolation. Rather they are working within a system designed by the Framers with one …

This open access book examines the EU’s and Russia’s policies in Eastern Europe and the South Caucasus through the prism of hegemony, a concept that it applies to both regional actors. The study cross fertilises the literatures on the EU …

This book focuses on a comparative study of claim interpretation in the United States and China and addresses the question of whether the law of claim interpretation functions similarly or differently in the two countries. By an in-depth analysis …

This book examines the rise of illiberalism within the British Conservative Party during the last few decades. It traces how the party’s political agenda has become increasingly dominated by populist and nativist policy positions since the UK’s …

This book delves into the critical role of eco-labels as signals in a marketplace increasingly driven by consumer demand for sustainable products. It begins with an exploration of how eco-labels function within a tripartite system involving …

This book examines the role of media credibility and trust in news personalization and consumer engagement in the US. While much has been written about the use of algorithms in audience targeting, we define news personalization in a different way: …

This book offers an in-depth exploration of the European Union's cooperation with non-EU countries on readmission and return, as central components of EU migration policy. It delves into the differences between formal and informal agreements and …

This book presents the intersectionality between ethnicity and disability in the peripheral region of Northeast India. It familiarises the readers with micro issues, local cultural imagination, and social navigation of disability. It explores the …

This book examines and compares government narratives of the EU. It thereby addresses a topical issue of major political importance. Bringing together leading specialists from across Europe, it takes a first step in filling a gap in the scholarly …

This book presents a comprehensive framework for understanding Special Economic Zones (SEZs) as a powerful tool for regional development, stimulating investment, creating employment opportunities, and supporting economic growth through tax …

This book offers a detailed overview of the politics of contemporary social movements in Central and Eastern Europe. The analysis of 11 countries reveals the relevance of protest events, social movements, and civil society in shaping democratic …

This book provides a comprehensive contemporary and timely account of the protection of indigenous knowledge in Africa by examining issues such as the nature of indigenous knowledge as part of indigenous property and as the fulcrum of indigenous …

In recent years, the Belt and Road Initiative (BRI) has not only transformed global trade relations but also tested Germany’s political strategies. This book explores the German Federal Government’s ambivalent response to China’s politics of …

This book provides a thorough examination of behavioural finance, charting its development from foundational theories to contemporary applications and future directions. It delves into the psychological underpinnings of investor behaviour …

Humankind faces two anthropogenic threats to its survival that are closely linked. The first is the end of the Holocene and the start of the Anthropocene, which was marked by the test of a nuclear bomb on 16 July 1945. In the prevailing peace and …

This edited collection brings together scholars from criminology, law, media and communication studies, politics and linguistics to consider the different meanings and dimensions of trial by media. Trial by media remains an under-researched and …

This book elaborates on the assumption that the European Union (EU) actorness might be shifting from normative to geopolitical and strategic focus. Over the past few years, the EU has faced growing challenges such as disruptions in its vicinity …

This book argues that the revolutionary, anti-revolutionary, counter-revolutionary, and post-revolutionary dialectics in modern Chinese history since the early-20th century characterizes modern and contemporary Chinese literature the most. Central …

This Handbook explores the interactions within the Euro-Latin American region and analyzes the interests, norms, and practices of actors influencing the governance of interregional issues and policies. The chapters examine how states and non-state …

This book proposes a new notion of “ambicoloniality” to speak about the current situation when Ukraine has become Russia's territory of obsession, and Russia, in its desire to occupy Ukraine, has in effect subjected itself to Ukraine’s symbolic …

This collection seeks to explore what authenticity means in the context of adaptation, whether there is such a thing as an authentic adaptation, and what authenticity can offer for adaptation. It does so through four specific sections, each …

This book examines the political, diplomatic, and financial responses to the Russo-Ukraine War through the lens of Realist international relations theory. Analyzing the origins and ongoing dynamics of the conflict, the book sheds light on how the …

Sharded Media is the story of how the unleashing of individual public opinion and rage became the most valuable of political currency. The digital’s sharding of experience through personal networks, platforms, recommendations and peer-linked …

This book is concerned with the Maroons of Accompong Town in Jamaica. Especially within the last five years, these Maroons, who constitute in some measure a distinct cultural group living in the defined area of Accompong Town, have presented …

This book examines the discourses surrounding the rise of the cryptogaming industry and the use of blockchain technology in videogames. Using a discourse analysis of industry materials published by cryptogame developers and venture capital firms …

This book offers a concise introduction to trend management in companies, demonstrating how effective trend management can help you understand future developments and make informed decisions. Key business decisions often rest on assumptions about …

This book is one of three volumes that provide a systematic overview of public administration, public management and public governance in Italy. This first volume examines the broad societal, institutional and political context of public …

This book deals with Iranian photography from its first photography exhibition in 1964 until the present. Taking an interpretive-historical approach, this book will explain how photographic images in a particular context respond to the …