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Books – Marketing + Sales

Books – Marketing + Sales

An Introduction to World China Studies

  • 2025

This book examines the seven key issues related to China, which have been identified by experts over the past few centuries. The topics addressed include China's impact on international discourse, the inheritance of Chinese civilization, the great …

How Social Media has Transformed Journalism

  • 2025

This book explores the influence of social media on the transformation of institutional journalism. Grounded on a case study of The Guardian in the UK, the work is an in-depth look at how a leading news organisation navigated the challenges of the …

Consumer Protection and Online Travel Platforms

  • 2025

Online platforms have transformed the travel sector by enhancing the availability of travel services and lowering transaction costs; however, they have also posed new challenges for consumer protection. The book studies this transformation …

Social Media and Crisis Communication in the Cruise Industry

  • 2025

This academic monograph examines the crisis communication response strategies employed by the cruise industry on social media following the COVID-19 pandemic. Focusing on social media platform X, the author conducted a content analysis of the top …

Consumer Activism in China

  • 2025

This book investigates the origins, dynamics and impacts of the different nuances of contemporary short video activism tactics, by merging theories from social movement studies and communication studies including grievances theories, a renewed …

Medicinal Mandates

  • 2025

This book provides an in-depth analysis of Traditional Medical Knowledge (TMK) in China, focusing on its preservation, responsible use, and integration into modern intellectual property (IP) frameworks. It explores the unique challenges of …

Navigating Through the Fog of Negotiation

  • 2025

Negotiations are an integral part of our daily lives, but they can also be challenging and complex. To successfully navigate the fog of negotiation, people rely on reference points—comparison standards for evaluating potential and final …

The Law and Governance of the EU Public Ethics System

  • 2025

The questions at the core of this volume are the following: What are the ethics and integrity rules for the EU? How do they score compared to the integrity frameworks existing at the Member States’ level and in other democracies? How do we design …

Media's Investments in Untruths

  • 2025

This book examines the gendered nature of business fraud by examining media representations of four entrepreneurs (Sam Bankman-Fried, Elizabeth Holmes, Bernie Madoff, and Anna Sorokin) who swindled money from wealthy investors and everyday people.

Bioinked Boundaries

  • 2025

This book presents a comprehensive and comparative study of the patentability of bioprinting inventions, specifically bioinks and bioprinted tissues, in the US, the Europe and Australia. It employs a two-phase analysis to understand, ‘Is the …

Essentials of Intellectual Property Rights

  • 2025

While undertaking economic, social and judicial transformations unprecedented both in speed and scope, China is finding its ways to establish an IPRs’ regime with its own characteristics. Could China maintain its distinctive IPRs regime while …

European Public Opinion about Security

  • 2025

This book’s aim is to determine empirically whether Europeans see their multiple security needs best advanced by a consistent reliance on the EU’s security policies or by differentiating allies according to their capacity to deal with different …

Transnational Southeast Asia

  • Open Access
  • 2025

This open access book presents Southeast Asia as an interesting and conceptually meaningful site to interrogate the transnational paradigm. In featuring research from and across different nations in Southeast Asia, it asks in what ways Southeast …

Digital Resilience

  • 2025

This book arises from a cybersecurity conference at the University of Adelaide attended by a group of government and academic experts. It presents the possible responses Australia can take to deter and respond to cybersecurity threats. It also …

Agritourism Marketing in Africa

  • 2025

This edited volume takes a multi-faceted approach, giving readers insights into the role of digital and social media marketing in the agritourism industry in Africa. Each chapter provides some theoretical, policy and practical implications for …

The Depth and Size of the European Union in a Time of War

  • Open Access
  • 2025

"This book makes a timely and unique contribution to the field of European Union studies drawing on interdisciplinary insights from economics, law and political science to shed light on crucial questions relating to the depth and size of the EU in …

China in the Caribbean

  • 2025

China has been connected with the Caribbean community (CARICOM), and wider region for an extensive period. This relationship dates back to the colonial period of indentureship, when Chinese immigrants were brought to the region to work on sugar …

The Sustainability Imperative in Media Development

  • 2025

This book critically examines how the media assistance and broader 'development' sector have appropriated the catch-all concept of sustainability, originally rooted in economic and environmental fields, to suit their agendas.

Analysing 289 project …

Digital Transformation for Greater Customer Benefit and Efficiency

  • 2025

Digital transformation is not an end in itself. The focus of this process must always be on enhancing customer benefits and improving the efficiency of service provision. Only in this way can digital transformation be meaningful and successful for …

Sustainable Green Marketing Strategies for a Circular Economy

  • 2025

Developing countries are known to be ambivalent to making a transition to green economies due to a fear of investment costs related to clean technologies and the possibility of job losses. This book is founded on the proposition that green …

Drawing Political Narratives with Humor in Kashmir

  • 2025

This book explores the remarkable ability of political cartoons in the region to craft and preserve an alternative narrative by employing the potent tool of political humor. Over the centuries, political humor, delivered through satire …

Consumer Responses to Corporate Responsibility and Branding

  • 2025

Lukas Zimmer investigates consumer responses to corporate responsibility and branding in an international context, providing new and important insights for research and practice. He analyzes how multinational corporations can benefit from …

Futurizing Intellectual Capital

  • 2025

This book collects the ground-breaking ideas of top IC scholars on how to futurize IC theory and practice. Keeping the future in focus and searching for answers to fundamental questions related to the development of IC theory and practice that …

The European Union and the Anti-Enlightenment Tradition

  • 2025

This book analyses EU and Member State decision-making through a constructivist perspective and claims that a kind of latent, intellectual “phantom war” is going on in Western societies. This war is fought through social practices, political …

Markets, Power, and Change

  • 2025

While the issue of Ukraine is engaging the public and fostering a greater interest in foreign and security policy topics, global economic policy issues and debates largely pass most people by and are primarily discussed by economists and economic …

Marketing Tourism and Hospitality

  • 2025

This second edition of this comprehensive textbook explores the fundamental principles of marketing applied to tourism and hospitality businesses, placing special emphasis on SMEs in the international tourism industry. It includes examples from a …

The United States and the Future of Europe

  • 2025

This book collects 41 national views from EU Member States and neighbouring countries regarding their respective relationship with the United States. It gives evidence of the importance and diversity of transatlantic relations, assesses the …

Informatics and Digitalization for Sustainable Development and Well-Being

  • 2025

This book provides a comprehensive exploration of the technological advancements and digital transformations reshaping modern society. It examines the far-reaching impacts of emerging innovations, from cryptocurrencies and data analytics to smart …

Moving Beyond the WEIRD

  • Open Access
  • 2025

In this open-access book, Sarah Rüller offers a comprehensive exploration of the complexities and nuances of conducting Western digital research in non-Western contexts, focusing on a case study in the High Atlas Mountains of Morocco. The research …

Business Secrets Management

  • 2025

Did you know that the mishandling of business secrets can cost companies millions, yet the right strategies can unlock untapped value? To navigate this critical aspect effectively, this book provides practical strategies for managing Business …

The Belt and Road Initiative

  • Open Access
  • 2025

This open access book presents the main theme which advances the significance of cultural dialogue between China and Europe. The essence of the historical ties between China and Europe has resurfaced, much because of the Belt and Road Initiative …

Responsiveness and Responsibility in the Euro Crisis

  • 2025

Conditionality has become a popular instrument for achieving policy change in the European Union (EU). EU conditionality in the Euro crisis epitomises the responsiveness-responsibility dilemma that comes with increasing supranational influence on …

Film and Tourism

  • 2025

Film tourism has emerged as a major driver of tourism development for many destinations. To date, there has been substantial literature on the subject, but little of it has engaged with the wider social science paradigm of culture, film and media …

The Myriad Faces of Heroes and Heroines

  • 2025

This collection scrutinizes the representation, dynamics, transformation and/or adaptation of various heroes and heroines in different folkloric traditions and narratives in the context of Asia. Exploring notions in the topics of mythologies …

The Politics of Community Energy in Europe

  • 2025

Community energy actors have emerged as significant players in European energy transitions. This dissertation uncovers the role of community energy actors as policy entrepreneurs. Despite being newcomers with limited resources, these actors …

Indonesian Perspectives on Democracy

  • 2025

​This book discusses the extent to which Indonesia's trajectory to democracy has changed its direction toward democratic consolidation. In the case of democratic decline in Indonesia, there are numerous studies conducted in order to explain the …

Toolbox Innovation Communication

  • 2025

This book offers a toolbox of models and methods that make innovative ideas successful. Innovation brings progress, competitive advantages, and increases profits. However, innovation also always entails uncertainty and provokes defensive …

Managing Networks in the Digital Economy

  • 2025

This book presents recent developments in the theory and management of networks (such as alliances, cooperatives, franchise chains) and platforms. In addition, it explores the impact of digitalization on networks and presents empirical studies on …

Post-Traumatic Stress Disorder in Film and Media

  • 2025

This book expounds how post-traumatic stress disorder (PTSD) became so ubiquitous. The relationships between trauma, memory, and media, including the cultural, psychological, and social dimensions of PTSD are analysed. This work provides an …

Joint Purchasing-framework for Competition Law Analysis & Mechanisms to Address Overly-broad Trademark Usage

  • 2025

This volume of the LIDC contributions covers a competition law assessment of buying alliances as well as the topic of overbroad registrations and trademark clogging. It contains a series of national reports prepared to assist the International …

The Republic of Turkey and its Unresolved Issues

  • Open Access
  • 2025

This open access book explores the Republic of Turkey’s unresolved issues that have persisted over the past 101 years. It adopts an interdisciplinary perspective to explore the challenges facing the country to critically analyse the broader …

Migration Film Festivals

  • 2025

This book explores the intersections of migration and film festivals, with particular attention to their social functions . Adopting an interdisciplinary and multi-bottom line perspective, the authors address the purposes and circumstances of …

Erich Fromm and Left Strategy

  • 2025

This book considers the work of Erich Fromm as it can be applied to radical Left political strategy. It aims primarily to demonstrate the relevance of his ideas to contemporary radical Left strategy and to contribute to the revitalization of …

Political Sociology Perspectives on Lobbying in the EU

  • 2025

This book examines lobbying in the European Union, the practices and social trajectories of interest representatives working in Brussels. Lobbying now occupies a central place in the government of the European Union and is also at the heart of …

Public Governance and Emerging Technologies

  • Open Access
  • 2025

This open access book focuses on public governance’s increasing reliance on emerging digital technologies. ‘Disruptive’ or ‘emerging’ digital technologies, such as artificial intelligence and blockchain, are often portrayed as highly promising …

Sustainable Marketing

  • 2025

This core textbook empowers and inspires students with sustainable marketing strategies to pursue the triple bottom line; People, Planet and Profit. The purpose is to underpin a brand’s commercial competitive advantage through its societal and …

AI-enabled Price Discrimination

  • 2025

This book addresses the question of how to tackle AI-enabled price discrimination (AIPD), which is commonly used in digital markets and can negatively impact competition and consumers. It explores the economic rationale behind AIPD, compares its …

Blockchain and Modern Governance

  • 2025

This book shows how blockchain technology can transform the foundational systems of our society. Written by an industry expert with a background in political science, international relations, law, management, and technology, the book merges …

Anger and Change in Korean American Literature

  • 2025

This book illustrates how Korean American novels and poetry use anger to enact change, foregrounding the various ways it can pinpoint injustice and suggest alternatives. Experiences of the "forgotten" Korean War, Korean military-mediated …

The Economic Decline of the West

  • 2025

This book argues that the West is in economic decline due to three interrelated factors, described as the Guns-Oil-Oligarchy nexus. It explains how the rise of the West as the world's current hegemon has resulted in an ecological overshoot, the …

Pop Music Made in Småland

  • Open Access
  • 2025

Using interviews with and academic studies of the careers of internationally-famous music producers and music industry professionals from Småland, Sweden, this open access book studies the history and present state of pop music production and …

Sustainable Apparel Retailing

  • 2025

This book offers a variety of cases that detail consumer behavior in the apparel industry as well as sustainable retail practices. The studies offer in-depth examination of sustainable practices within the apparel industry, covering topics such as …

News, Media, and Communication in a Polarized World

  • Open Access
  • 2025

This Open Access book provides an in-depth analysis of the role held by media and journalists in a fragmented and polarized communication ecosystem that faces the uncertainty of major challenges, such as the impact of the disintermediation …

Media, Conflicts and the National Security Question

  • 2025

This book explores how the media, and journalism in a cross-disciplinary sense, has treated conflicts in Nigeria, West Africa and the Sahel. Contributors connect theoretical foundations with practical experiences in the study of media, conflicts …

Strategic Agility in Marketing

  • 2025

This book offers a comprehensive guide to establishing marketing organizations and teams based on Agile principles. By emphasizing a customer-centric mindset, flexible structures, cross-functional collaboration, and continuous success measurement …

Artificial Intelligence and Tortious Liability

  • 2025

This book examines whether current liability systems can handle cases involving artificial intelligence (AI). It questions whether general liability rules, designed to be technology-agnostic, are adequate for AI-related accidents. While focusing …

Rebellious Entrepreneurs

  • 2025

This book focuses on entrepreneurship and brand-building processes of businesses in India. It does so by highlighting seven regional entrepreneurs in the country as case studies, and how they have created an ecosystem around them with regard to …

Literary Sports Journalism: Beyond the Boundaries

  • 2025

This book delivers a powerful argument for the centrality of sport in culture, exploring how fine sports writing bestows meaning upon the human world. Literary Sports Journalism: Beyond the Boundaries explores the multiple and fertile …

Contemporary Marketing Solutions

  • 2025

The function of marketing is regarded as a mechanism that provides practical and theoretical solutions to contemporary businesses worldwide. In this edited book, a cast of international contributors address new and emerging areas within marketing …

Advances in Advertising Research XIII

  • 2025

This book provides insights into modern advertising's evolving landscape, revealing how digital innovation and social media have transformed communication strategies and consumer engagement. It addresses the crucial need to understand …

Brands, Branding, and Consumerism

  • 2025

This book focuses on exploring the dynamics of brands and branding in relation to individual consumers and societal members’ behaviour. The term consumerism is often used in two different contexts which are: (1) the dynamics of consumption that …

Decisions in International Trade and Logistics

  • 2025

This book is a comprehensive exploration of decision-making in the realm of international trade and logistics operations. It covers complex elements of market management analyzing economic, management, and behavioral theories and applications like …

Libertarian Literary and Media Criticism

  • 2025

This volume applies libertarian philosophy and free-market economic theory to both literature and media, from early modern drama to novels to comic books, cinema, and television series. Several chapters contrast capitalism with statism, focusing …

Design Thinking for Strategy

  • 2025

The business environment is changing more rapidly than ever before, and new business ideas are emerging. This book discusses applying insights from design thinking and the jobs-to-be-done framework to craft novel strategies that satisfy customer …

Smart Solutions for a Sustainable Future

  • 2025

This book presents a selection of the best papers from the 18th International Conference on Business Excellence, “Smart Solutions for a Sustainable Future” (ICBE 2024), held in Bucharest, Romania, in March 2024.

In today's rapidly evolving …

Digital Advertising in the Post-cookie Era

  • 2025

This book explains how companies can successfully plan and implement their online campaigns – even after the end of third-party cookies. Campaigns on social media platforms, in search engines, and through display advertising can still be effective …

Reasonable Expectations of Privacy

  • 2025

‘Reasonable expectations of privacy’ have become a cornerstone concept in privacy and data protection legislation worldwide, extending today from US constitutional law to the GDPR, Article 8 ECHR, and various Asian and African data protection …

Digital Media Interventions in Southeast Asia

  • 2025

This book provides a much-needed critical exploration of digital media interventions in Southeast Asia, while adopting a decolonial perspective to address issues such as digital inequality, mistrust, and the manipulation of digital spaces. By …

Constrained Opportunities

  • 2025

This study aims to understand political transnationalism through the political incorporation of migrants in the receiving country. With a qualitative analysis of the perceptions of transnational second-generation Turks towards the political …

International Society and Europeanism

  • 2025

This pioneering volume examines Europeanism in the new international society that emerged after the First World War through the League of Nations, with a focus on the countries of Central and Eastern Europe (CEE), the Baltic countries, and the …

Sustainability Marketing in Emerging Economies

  • 2025

This book addresses the environmental, social, and economic challenges that corporations in emerging economies face, focusing on sustainability marketing as a paradigm-shifting approach. Drawing from cases across several emerging economies …

The Regulated Internet

  • 2025

The Internet was once envisioned as a borderless realm, promising to unify nations into a peaceful global society and empower individuals with unlimited access to knowledge. Supported by Western deregulation, this dream flourished - until …

American Democracy in Crisis

  • 2024

This book analyzes the roots of widespread disenchantment with American government. While blame often falls on the individuals in office, they are not operating in isolation. Rather they are working within a system designed by the Framers with one …

EU and Russian Hegemony in the 'Shared Neighbourhood'

  • Open Access
  • 2024

This open access book examines the EU’s and Russia’s policies in Eastern Europe and the South Caucasus through the prism of hegemony, a concept that it applies to both regional actors. The study cross fertilises the literatures on the EU …

Comparative Study on Patent Claim Interpretation: The United States and China

  • 2025

This book focuses on a comparative study of claim interpretation in the United States and China and addresses the question of whether the law of claim interpretation functions similarly or differently in the two countries. By an in-depth analysis …

Public Policy and Democratic Backsliding in the UK

  • 2024

This book examines the rise of illiberalism within the British Conservative Party during the last few decades. It traces how the party’s political agenda has become increasingly dominated by populist and nativist policy positions since the UK’s …

Eco-Label Visual Design and Sustainability

  • 2025

This book delves into the critical role of eco-labels as signals in a marketplace increasingly driven by consumer demand for sustainable products. It begins with an exploration of how eco-labels function within a tripartite system involving …

Personalized News Communication and Media Trust in the Modern Era

  • 2025

This book examines the role of media credibility and trust in news personalization and consumer engagement in the US. While much has been written about the use of algorithms in audience targeting, we define news personalization in a different way: …

Unpacking EU Readmission and Return Policy with non-EU Countries

  • 2024

This book offers an in-depth exploration of the European Union's cooperation with non-EU countries on readmission and return, as central components of EU migration policy. It delves into the differences between formal and informal agreements and …

Disability and Peripherality

  • 2024

This book presents the intersectionality between ethnicity and disability in the peripheral region of Northeast India. It familiarises the readers with micro issues, local cultural imagination, and social navigation of disability. It explores the …

National Government Narratives of the EU

  • 2024

This book examines and compares government narratives of the EU. It thereby addresses a topical issue of major political importance. Bringing together leading specialists from across Europe, it takes a first step in filling a gap in the scholarly …

The Complex Environments of Special Economic Zones

  • 2025

This book presents a comprehensive framework for understanding Special Economic Zones (SEZs) as a powerful tool for regional development, stimulating investment, creating employment opportunities, and supporting economic growth through tax …

Power and Protest in Central and Eastern Europe

  • 2025

This book offers a detailed overview of the politics of contemporary social movements in Central and Eastern Europe. The analysis of 11 countries reveals the relevance of protest events, social movements, and civil society in shaping democratic …

The Protection of Indigenous Knowledge in Africa

  • 2025

This book provides a comprehensive contemporary and timely account of the protection of indigenous knowledge in Africa by examining issues such as the nature of indigenous knowledge as part of indigenous property and as the fulcrum of indigenous …

Germany’s Belt and Road Bargain

  • 2025

In recent years, the Belt and Road Initiative (BRI) has not only transformed global trade relations but also tested Germany’s political strategies. This book explores the German Federal Government’s ambivalent response to China’s politics of …

Demystifying Behavioral Finance

  • 2024

This book provides a thorough examination of behavioural finance, charting its development from foundational theories to contemporary applications and future directions. It delves into the psychological underpinnings of investor behaviour …

Towards Rethinking Politics, Policy and Polity in the Anthropocene

  • Open Access
  • 2025

Humankind faces two anthropogenic threats to its survival that are closely linked. The first is the end of the Holocene and the start of the Anthropocene, which was marked by the test of a nuclear bomb on 16 July 1945. In the prevailing peace and …

Trial by Media

  • 2025

This edited collection brings together scholars from criminology, law, media and communication studies, politics and linguistics to consider the different meanings and dimensions of trial by media. Trial by media remains an under-researched and …

EU Geopolitical Actorness in a Changing World

  • 2024

This book elaborates on the assumption that the European Union (EU) actorness might be shifting from normative to geopolitical and strategic focus. Over the past few years, the EU has faced growing challenges such as disruptions in its vicinity …

Whither Class?

  • 2025

This book argues that the revolutionary, anti-revolutionary, counter-revolutionary, and post-revolutionary dialectics in modern Chinese history since the early-20th century characterizes modern and contemporary Chinese literature the most. Central …

The Palgrave Handbook of EU-Latin American Relations

  • 2025

This Handbook explores the interactions within the Euro-Latin American region and analyzes the interests, norms, and practices of actors influencing the governance of interregional issues and policies. The chapters examine how states and non-state …

Ambicoloniality and War

  • 2024

This book proposes a new notion of “ambicoloniality” to speak about the current situation when Ukraine has become Russia's territory of obsession, and Russia, in its desire to occupy Ukraine, has in effect subjected itself to Ukraine’s symbolic …

Authenticity and Adaptation

  • 2025

This collection seeks to explore what authenticity means in the context of adaptation, whether there is such a thing as an authentic adaptation, and what authenticity can offer for adaptation. It does so through four specific sections, each …

The West's Response to the Ukraine War

  • 2024

This book examines the political, diplomatic, and financial responses to the Russo-Ukraine War through the lens of Realist international relations theory. Analyzing the origins and ongoing dynamics of the conflict, the book sheds light on how the …

SHARDED MEDIA

  • 2025

Sharded Media is the story of how the unleashing of individual public opinion and rage became the most valuable of political currency. The digital’s sharding of experience through personal networks, platforms, recommendations and peer-linked …

Maroon Claims to Sovereignty in Jamaican Territory

  • 2024

This book is concerned with the Maroons of Accompong Town in Jamaica. Especially within the last five years, these Maroons, who constitute in some measure a distinct cultural group living in the defined area of Accompong Town, have presented …

Cryptogaming

  • 2024

This book examines the discourses surrounding the rise of the cryptogaming industry and the use of blockchain technology in videogames. Using a discourse analysis of industry materials published by cryptogame developers and venture capital firms …

Trend Management

  • 2025

This book offers a concise introduction to trend management in companies, demonstrating how effective trend management can help you understand future developments and make informed decisions. Key business decisions often rest on assumptions about …

Public Administration in Italy in Political and Historical Context

  • 2024

This book is one of three volumes that provide a systematic overview of public administration, public management and public governance in Italy. This first volume examines the broad societal, institutional and political context of public …

Contemporary Photography in Iran

  • 2025

This book deals with Iranian photography from its first photography exhibition in 1964 until the present. Taking an interpretive-historical approach, this book will explain how photographic images in a particular context respond to the …