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Books – Marketing + Sales

Books – Marketing + Sales

2024 | Book

Digital Transformation for Fashion and Luxury Brands

Theory and Practice

This book re-evaluates the diffusion and positioning of fashion and luxury brands following the impact and disruption of digital transformations, particularly on existing omni-channel models and touchpoints and consumer behaviours. By exploring …

Editors:
Wilson Ozuem, Silvia Ranfagni, Michelle Willis

2024 | Book

Cultural and Creative Industries Policymaking

Sweden in the European Context

This book traces the emergence and development of cultural and creative industries (CCI) policy in Europe in the last 25 years. Why and how CCI policy has been designed and implemented in Europe is a central question of the book, in particular …

Author:
Katja Lindqvist

2024 | Book

Complex Networks XV

Proceedings of the 15th Conference on Complex Networks, CompleNet 2024

The International Conference on Complex Networks (CompleNet) brings together researchers and practitioners from diverse disciplines working on areas related to complex networks. CompleNet has been an active conference since 2009. Over the past two …

Editors:
Federico Botta, Mariana Macedo, Hugo Barbosa, Ronaldo Menezes

2024 | Book

Political Psychology Perspectives on Populism

This book explores the different forms of populism in European countries. Starting from a theoretical point of view, the authors outline the various psychosocial precursors of populisms that have emerged from empirical investigations. Using both …

Editor:
Gilda Sensales

2024 | Book

Military Heroism in a Post-Heroic Era

This book explores the variety of forms that individual heroism and sacrifice can take in the context of contemporary military conflicts. It addresses three key questions: How has an enduring ideal of heroism been transformed by the nature of …

Editors:
Uzi Ben-Shalom, René Moelker, Nehemia Stern, Eyal Ben-Ari

2024 | Book

Sustainable Supply Chains

A Research-Based Textbook on Operations and Strategy

This book is primarily intended to serve as a research-based textbook on sustainable supply chains for graduate programs in business, management, industrial engineering, and industrial ecology, but should also be of interest to researchers in the …

Editors:
Yann Bouchery, Charles J. Corbett, Jan C. Fransoo, Tarkan Tan

2024 | Book

Online Education During COVID-19 and Beyond

Opportunities, Challenges and Outlook

This book aims to provide sustainable solutions for better understanding and management of online education in different parts of the world. In this context, it explores the attitudes and perceptions of stakeholders, such as students, faculty, and …

Editors:
Silvia Puiu, Samuel O. Idowu

2024 | Book

Jihad in Sub-Saharan Africa

The Role of Digital Media

This book examines how jihadist groups in sub-Saharan Africa have managed to advance their extremist agenda and recruit new followers thanks to digital media fueled by the information revolution since the dawn of the 21st century. This examination …

Authors:
Jonathan Matusitz, Doris Wesley

2024 | Book

Cause and Effect in Fiction

This book explores and defends George Saunders’ causal thesis that successful stories are those that establish causation well. The book includes an in-depth discussion of causation’s role in several different key craft elements of fiction writing …

Author:
Frances Howard-Snyder

2024 | Book

Fashion for the Common Good

Proceedings Global Fashion Conference November 16th - 18th 2023

This book presents state-of-the-art research from around the world on how the fashion industry can help in the transition towards a sustainable model of development and a circular economy. It presents the proceedings of the 10th Global Fashion …

Editors:
Isabel Cantista, Elaine L. Ritch, Linda Shearer, Silvia Pérez-Bou, Sonika Soni Khar

2024 | Book

Culture Wars and Horror Movies

Gender Debates in Post-2010’s US Horror Cinema

Navigating a polarized society in their representation of social values, twenty-first-century horror films critically frame conflicting and divisive ideological issues. Culture Wars and Horror Movies: Gender Debates in post-2010 US Horror Cinema …

Editors:
Noelia Gregorio-Fernández, Carmen M. Méndez-García

2024 | Book

Marketing Case Studies in Emerging Markets

Contemporary Multi-industry Issues and Best-practices

There is an increasing interest in emerging markets because of the higher economic growth rates compared to developed economies. However, these markets have a diverse consumer base with unique needs and preferences. As a result, companies in these …

Editors:
Dilip S. Mutum, Soo Yeong Ewe, Ezlika M. Ghazali, Racheal Louis Vincent

2024 | Book

Palgrave Handbook of Science and Health Journalism

This handbook reviews the extant literature on the most important issues in health and science journalism, with a focus on summarizing the relevant research and identifying key questions that are yet to be answered. It explores challenges and best …

Editors:
Kim Walsh-Childers, Merryn McKinnon

2024 | Book

Populism, Twitter and the European Public Sphere

Social Media Communication in the EP Elections 2019

This volume approaches the relationship between European public sphere and political communication in the framework of establishing populism and social media. The empirical analysis focuses on the comparison between different EU countries during …

Editors:
Juha Herkman, Emilia Palonen

2024 | Book

Re-thinking Travel Writing

The Journey of a Genre

This book stems from the question that we as co-authors grappled with for the past 3-plus years while in our own periods of stasis during the pandemic: What place does the travel writing genre hold in a post-COVID world? With the massive …

Authors:
Ben Stubbs, Lee Mylne

2024 | Book

German Structural Pacifism

Cultural Trauma and German Security Policy since Reunification

German Structural Pacifism examines the influence of Germany’s lessons of the past on its security policy since reunification in an approach that is both novel and timely in the context of the Russia-Ukraine War. Germany’s lessons of the past …

Author:
Joseph Verbovszky

2024 | Book

Constitutional Debates, Rhetoric, and Political Philosophy in Spain’s Parliamentary History

This book examines the conceptual contributions of constituent representatives in Spain during the nineteenth and twentieth centuries. The Spanish Parliament has been the stage for the political modernisation of the country. Constitutional debates …

Author:
Francisco J. Bellido

2024 | Book

Transparency in Science and the Effects on Public Policy

This book argues that, in the development of science, three principles have been used; transparency of results; transparency of procedures; financial transparency. Though the topic of transparency has been researched from various angles by many …

Author:
Franci Demšar

2024 | Book

Brothers of Italy and the Rise of the Italian National Conservative Right under Giorgia Meloni

This book is an in-depth study of Fratelli d’Italia, the party led by Italian Prime Minister Giorgia Meloni. After providing a concise history of the neo-fascist and post-fascist parties to which Fratelli d’Italia is heir, the book examines its …

Authors:
Salvatore Vassallo, Rinaldo Vignati

Open Access 2024 | Open Access | Book

Digital Inclusion

International Policy and Research

This collection presents policy and research that addresses digital inequalities, access, and skills, from multiple international perspectives. With a special focus on the impact of the COVID-19, the collection is based on the 2021 Digital …

Editors:
Simeon Yates, Elinor Carmi