Books – Marketing + Sales

This book analyzes the informal practices of contemporary cities through a close dialogue between different research perspectives, with the shared goal of giving voice to informality and evaluating its benefits and potential in a multidimensional …

This open access book provides a comprehensive analysis of the EU's crucial support for the implementation of the Havana Peace Agreement between the Colombian government and the FARC-EP. It explores the use of new approaches and instruments that …

This book initiates the conversation about the metaverse in science and practice. What will the metaverse look like? What is it about? Where do we stand? What do we need? Where is the journey going? To begin with: Is the metaverse an idea or a …

Regulation stipulates that social media Influencers on Instagram need to disclose sponsorship information when a relationship exists between the brand and the influencer. While influencers may simply use the Instagram disclosure label “Paid …

This book documents the recent post-pandemic era business innovation research in Vietnam bringing together selected works from the 2022 ‘International Conference on Business Innovation: Business Innovation in a Post-pandemic World’ held at RMIT …

This book introduces an integrated framework with corpus-assisted approach to deal with large set of data of discourse with multimodal factors to investigate how policy addresses (the government reports of Macao SAR) as a discourse type function …

This book presents high-quality cases on different social marketing campaigns that have been developed by NGOs, Public Administration, and businesses. They will be specifically focused on achieving, or contributing to achieving, the different …

The book shares a cutting-edge approach to innovation strategies and product innovation by showing how advances in management and science can now help explain and predict innovation response and market outcomes across industries (health …

This book provides a critical theoretical framework for understanding the implementation and development of smart cities as innovation drivers, with long-term effects on productivity, livability, and the sustainability of specific initiatives.

In this book, Eurasia will be discussed in the context of the Greater Eurasian Partnership proposed by Russia, the “eastward” transformations spurred by Neo-Eurasianism and the Greater Eurasian Partnership, and cooperation with China through the …

This book traces the historical development of the network utilities sector in Australia (communications, rail, gas, electricity, water supply, and sewerage services). It looks across industries, time periods and the state and federal …

This book presents a rich selection of 36 real-world cases on how organizations in China explore the new growth pattern, business model innovation, and digital transformation in digital era. The topic of cases varies from digital marketing and …

Analytics is changing the landscape of businesses across sectors globally. This has led to the stimulation of interest of scholars and practitioners worldwide in this domain. The emergence of ‘big data’, has fanned the usages of machine learning …

For every company that is active internationally, a systematically operated cross-national marketing management is indispensable in order to secure its own existence in the long term. The rapid changes on many markets and in many countries also …

This book analyzes international affairs in the post-Cold War era by taking a special look at identity, norms and interests and the limits of liberal normative universalism. The book assesses the causes of the deterioration of Russian – Western …

This Open Access textbook is a result of the work of ENTAN – the European Non-Territorial Autonomy Network. It provides students with a comprehensive analysis of the different aspects and issues around the concept of non-territorial autonomy …

This book covers an extensive range of issues raised by biotechnological advancements from a regulatory perspective. Written in a clear and readable style, its main objective is to give readers an idea of the relationship between biotechnology and …

The 2023 International Conference on National Brand & Private Label Marketing is a unique academic forum to present and discuss original, rigorous, and significant contributions from researchers around the world on marketing issues facing …

Relativism, or the claim that it is possible that the appearances and opinions of each of us are correct for each of us, and hence that any view is as true as any other, has remained a continuing problem for philosophy and science for 2,500 years.

Visualizing Loss in Latin America engages with a varied corpus of textual, visual, and cultural material with specific intersections with the natural world, arguing that Latin American literary and cultural production goes beyond ecocriticism as a …