Books – Marketing + Sales
Books – Marketing + Sales
2023 | Book
Urban Informality
A Multidisciplinary Perspective
This book analyzes the informal practices of contemporary cities through a close dialogue between different research perspectives, with the shared goal of giving voice to informality and evaluating its benefits and potential in a multidimensional …
- Editors:
- Maria Vittoria Ferroni, Rossana Galdini, Giovanni Ruocco
Open Access
2023 | Open Access | Book
European Union Support for Colombia's Peace Process
Civil Society, Human Rights and Territorial Peace
This open access book provides a comprehensive analysis of the EU's crucial support for the implementation of the Havana Peace Agreement between the Colombian government and the FARC-EP. It explores the use of new approaches and instruments that …
- Editor:
- Karlos Pérez de Armiño
2023 | Book
Next Stop Metaverse
A Quick Guide to Concepts, Uses, and Potential for Research and Practice
This book initiates the conversation about the metaverse in science and practice. What will the metaverse look like? What is it about? Where do we stand? What do we need? Where is the journey going? To begin with: Is the metaverse an idea or a …
- Authors:
- Ralf T. Kreutzer, Sonja Klose
2023 | Book
Business Innovation for the Post-pandemic Era in Vietnam
This book documents the recent post-pandemic era business innovation research in Vietnam bringing together selected works from the 2022 ‘International Conference on Business Innovation: Business Innovation in a Post-pandemic World’ held at RMIT …
- Editors:
- Nguyen Hoang Thuan, Hung Nguyen, Hiep Cong Pham, Alrence Halibas
2023 | Book
Social Marketing and Sustainable Development Goals (SDGs)
Case Studies for a Global Perspective
This book presents high-quality cases on different social marketing campaigns that have been developed by NGOs, Public Administration, and businesses. They will be specifically focused on achieving, or contributing to achieving, the different …
- Editors:
- M. Mercedes Galan-Ladero, Helena M. Alves
2023 | Book
Frontiers in Product Innovation Strategy
Predicting Market Outcomes and Creating Winning Products for a People and Planet-friendly Future
The book shares a cutting-edge approach to innovation strategies and product innovation by showing how advances in management and science can now help explain and predict innovation response and market outcomes across industries (health …
- Author:
- Diana Derval
2023 | Book
Urban Commons, Future Smart Cities and Sustainability
This book provides a critical theoretical framework for understanding the implementation and development of smart cities as innovation drivers, with long-term effects on productivity, livability, and the sustainability of specific initiatives.
- Editors:
- Uday Chatterjee, Nairwita Bandyopadhyay, Martiwi Diah Setiawati, Soma Sarkar
2023 | Book
Greater Eurasia Partnership and Belt and Road Initiative
The Cooperation or Containment of Atlanticism in the International System
In this book, Eurasia will be discussed in the context of the Greater Eurasian Partnership proposed by Russia, the “eastward” transformations spurred by Neo-Eurasianism and the Greater Eurasian Partnership, and cooperation with China through the …
- Author:
- Edmund Li Sheng
2023 | Book
Monopoly Control
Government Ownership and Control of Network Utility Industries in Australia from 1788 to 1988
This book traces the historical development of the network utilities sector in Australia (communications, rail, gas, electricity, water supply, and sewerage services). It looks across industries, time periods and the state and federal …
- Authors:
- Malcolm Abbott, Bruce Cohen
2023 | Book
Innovation of Digital Economy
Cases from China
This book presents a rich selection of 36 real-world cases on how organizations in China explore the new growth pattern, business model innovation, and digital transformation in digital era. The topic of cases varies from digital marketing and …
- Editors:
- Jianlin Zhang, Kezhen Ying, Kanliang Wang, Zhigang Fan, Ziyi Zhao
2023 | Book
Analytics Enabled Decision Making
Analytics is changing the landscape of businesses across sectors globally. This has led to the stimulation of interest of scholars and practitioners worldwide in this domain. The emergence of ‘big data’, has fanned the usages of machine learning …
- Editors:
- Vinod Sharma, Chandan Maheshkar, Jeanne Poulose
2023 | Book
International Marketing Management
For every company that is active internationally, a systematically operated cross-national marketing management is indispensable in order to secure its own existence in the long term. The rapid changes on many markets and in many countries also …
- Authors:
- Ralph Berndt, Claudia Fantapié Altobelli, Matthias Sander
2023 | Book
Russia, China and the West in the Post-Cold War Era
The Limits of Liberal Universalism
This book analyzes international affairs in the post-Cold War era by taking a special look at identity, norms and interests and the limits of liberal normative universalism. The book assesses the causes of the deterioration of Russian – Western …
- Author:
- Suzanne Loftus
Open Access
2023 | Open Access | Book
Non-Territorial Autonomy
An Introduction
This Open Access textbook is a result of the work of ENTAN – the European Non-Territorial Autonomy Network. It provides students with a comprehensive analysis of the different aspects and issues around the concept of non-territorial autonomy …
- Editors:
- Marina Andeva, Balázs Dobos, Ljubica Djordjević, Börries Kuzmany, Tove H. Malloy
2023 | Book
Biotechnology Law and Policy
Emerging Legal Issues, Cases and Materials
This book covers an extensive range of issues raised by biotechnological advancements from a regulatory perspective. Written in a clear and readable style, its main objective is to give readers an idea of the relationship between biotechnology and …
- Author:
- Alessandro Stasi
2023 | Book
Advances in National Brand and Private Label Marketing
10th International Conference, 2023
The 2023 International Conference on National Brand & Private Label Marketing is a unique academic forum to present and discuss original, rigorous, and significant contributions from researchers around the world on marketing issues facing …
- Editors:
- Juan Carlos Gázquez-Abad, Francisco J. Martínez-López, Katrijn Gielens
2023 | Book
Ancient and Modern Approaches to the Problem of Relativism
A Study of Husserl, Locke, and Plato
Relativism, or the claim that it is possible that the appearances and opinions of each of us are correct for each of us, and hence that any view is as true as any other, has remained a continuing problem for philosophy and science for 2,500 years.
- Author:
- Matthew K. Davis
2023 | Book
Visualizing Loss in Latin America
Biopolitics, Waste, and the Urban Environment
Visualizing Loss in Latin America engages with a varied corpus of textual, visual, and cultural material with specific intersections with the natural world, arguing that Latin American literary and cultural production goes beyond ecocriticism as a …
- Author:
- Gisela Heffes