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Books – Marketing + Sales

Books – Marketing + Sales

2023 | Book

Urban Informality

A Multidisciplinary Perspective

This book analyzes the informal practices of contemporary cities through a close dialogue between different research perspectives, with the shared goal of giving voice to informality and evaluating its benefits and potential in a multidimensional …

Editors:
Maria Vittoria Ferroni, Rossana Galdini, Giovanni Ruocco

Open Access 2023 | Open Access | Book

European Union Support for Colombia's Peace Process

Civil Society, Human Rights and Territorial Peace

This open access book provides a comprehensive analysis of the EU's crucial support for the implementation of the Havana Peace Agreement between the Colombian government and the FARC-EP. It explores the use of new approaches and instruments that …

Editor:
Karlos Pérez de Armiño

2023 | Book

Next Stop Metaverse

A Quick Guide to Concepts, Uses, and Potential for Research and Practice

This book initiates the conversation about the metaverse in science and practice. What will the metaverse look like? What is it about? Where do we stand? What do we need? Where is the journey going? To begin with: Is the metaverse an idea or a …

Authors:
Ralf T. Kreutzer, Sonja Klose

2023 | Book

The Effects of Impartiality Disclosure on Brand Objectives for No and Multiple Product Endorsements

Regulation stipulates that social media Influencers on Instagram need to disclose sponsorship information when a relationship exists between the brand and the influencer. While influencers may simply use the Instagram disclosure label “Paid …

Author:
Corina Oprea

2023 | Book

Business Innovation for the Post-pandemic Era in Vietnam

This book documents the recent post-pandemic era business innovation research in Vietnam bringing together selected works from the 2022 ‘International Conference on Business Innovation: Business Innovation in a Post-pandemic World’ held at RMIT …

Editors:
Nguyen Hoang Thuan, Hung Nguyen, Hiep Cong Pham, Alrence Halibas

2023 | Book

A Corpus-assisted Multimodal Analysis to Policy Addresses of Macao SAR Government

Two Decades of Change in Macao

This book introduces an integrated framework with corpus-assisted approach to deal with large set of data of discourse with multimodal factors to investigate how policy addresses (the government reports of Macao SAR) as a discourse type function …

Author:
Michelle Lam Sut I

2023 | Book

Social Marketing and Sustainable Development Goals (SDGs)

Case Studies for a Global Perspective

This book presents high-quality cases on different social marketing campaigns that have been developed by NGOs, Public Administration, and businesses. They will be specifically focused on achieving, or contributing to achieving, the different …

Editors:
M. Mercedes Galan-Ladero, Helena M. Alves

2023 | Book

Frontiers in Product Innovation Strategy

Predicting Market Outcomes and Creating Winning Products for a People and Planet-friendly Future

The book shares a cutting-edge approach to innovation strategies and product innovation by showing how advances in management and science can now help explain and predict innovation response and market outcomes across industries (health …

Author:
Diana Derval

2023 | Book

Urban Commons, Future Smart Cities and Sustainability

This book provides a critical theoretical framework for understanding the implementation and development of smart cities as innovation drivers, with long-term effects on productivity, livability, and the sustainability of specific initiatives.

Editors:
Uday Chatterjee, Nairwita Bandyopadhyay, Martiwi Diah Setiawati, Soma Sarkar

2023 | Book

Greater Eurasia Partnership and Belt and Road Initiative

The Cooperation or Containment of Atlanticism in the International System

In this book, Eurasia will be discussed in the context of the Greater Eurasian Partnership proposed by Russia, the “eastward” transformations spurred by Neo-Eurasianism and the Greater Eurasian Partnership, and cooperation with China through the …

Author:
Edmund Li Sheng

2023 | Book

Monopoly Control

Government Ownership and Control of Network Utility Industries in Australia from 1788 to 1988

This book traces the historical development of the network utilities sector in Australia (communications, rail, gas, electricity, water supply, and sewerage services). It looks across industries, time periods and the state and federal …

Authors:
Malcolm Abbott, Bruce Cohen

2023 | Book

Innovation of Digital Economy

Cases from China

This book presents a rich selection of 36 real-world cases on how organizations in China explore the new growth pattern, business model innovation, and digital transformation in digital era. The topic of cases varies from digital marketing and …

Editors:
Jianlin Zhang, Kezhen Ying, Kanliang Wang, Zhigang Fan, Ziyi Zhao

2023 | Book

Analytics Enabled Decision Making

Analytics is changing the landscape of businesses across sectors globally. This has led to the stimulation of interest of scholars and practitioners worldwide in this domain. The emergence of ‘big data’, has fanned the usages of machine learning …

Editors:
Vinod Sharma, Chandan Maheshkar, Jeanne Poulose

2023 | Book

International Marketing Management

For every company that is active internationally, a systematically operated cross-national marketing management is indispensable in order to secure its own existence in the long term. The rapid changes on many markets and in many countries also …

Authors:
Ralph Berndt, Claudia Fantapié Altobelli, Matthias Sander

2023 | Book

Russia, China and the West in the Post-Cold War Era

The Limits of Liberal Universalism

This book analyzes international affairs in the post-Cold War era by taking a special look at identity, norms and interests and the limits of liberal normative universalism. The book assesses the causes of the deterioration of Russian – Western …

Author:
Suzanne Loftus

Open Access 2023 | Open Access | Book

Non-Territorial Autonomy

An Introduction

This Open Access textbook is a result of the work of ENTAN – the European Non-Territorial Autonomy Network. It provides students with a comprehensive analysis of the different aspects and issues around the concept of non-territorial autonomy …

Editors:
Marina Andeva, Balázs Dobos, Ljubica Djordjević, Börries Kuzmany, Tove H. Malloy

2023 | Book

Biotechnology Law and Policy

Emerging Legal Issues, Cases and Materials

This book covers an extensive range of issues raised by biotechnological advancements from a regulatory perspective. Written in a clear and readable style, its main objective is to give readers an idea of the relationship between biotechnology and …

Author:
Alessandro Stasi

2023 | Book

Advances in National Brand and Private Label Marketing

10th International Conference, 2023

The 2023 International Conference on National Brand & Private Label Marketing is a unique academic forum to present and discuss original, rigorous, and significant contributions from researchers around the world on marketing issues facing …

Editors:
Juan Carlos Gázquez-Abad, Francisco J. Martínez-López, Katrijn Gielens

2023 | Book

Ancient and Modern Approaches to the Problem of Relativism

A Study of Husserl, Locke, and Plato

Relativism, or the claim that it is possible that the appearances and opinions of each of us are correct for each of us, and hence that any view is as true as any other, has remained a continuing problem for philosophy and science for 2,500 years.

Author:
Matthew K. Davis

2023 | Book

Visualizing Loss in Latin America

Biopolitics, Waste, and the Urban Environment

Visualizing Loss in Latin America engages with a varied corpus of textual, visual, and cultural material with specific intersections with the natural world, arguing that Latin American literary and cultural production goes beyond ecocriticism as a …

Author:
Gisela Heffes