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Books Marketing + Sales

Books Marketing + Sales

2024 | Book

Unveiling Semiotic Codes of Fake News and Misinformation

Contemporary Theories and Practices for Media Professionals

This book offers a comprehensive exploration of the widespread issue of fake news and misinformation. Using real-life examples and semiotic theory, the author demonstrates how language, images, and symbols are being utilized in media production …

Author:
Tatiana Iskanderova

2024 | Book

The Pricing Compass

Finding the Solution to Your Pricing Puzzle

This book provides business owners and practitioners with a comprehensive and pragmatic guide to pricing, which lays out the essential steps to professionalizing pricing from day one all the way to a more mature stage. It not only details the key …

Author:
Jan Y. Yang

2024 | Book

Rethinking Business for Sustainable Leadership in a VUCA World

17th International Conference on Business Excellence, ICBE 2023, Bucharest, Romania, March 23-25, 2023

This book presents a selection of the best papers from the 17th International Conference on Business Excellence, “Rethinking Business: Sustainable Leadership in a VUCA World” (ICBE 2023), held in Bucharest, Romania, in March 2023.

In today's …

Editor:
Mihail Busu

Open Access 2024 | Open Access | Book

Gender, Islam and Sexuality in Contemporary Indonesia

This Open Access book explores the complex interplay between gender, Islam and sexuality in Indonesia, the country with the world's largest Muslim population. The authors offer a fresh look at the tensions between the local and the global through …

Editors:
Monika Arnez, Melani Budianta

Open Access 2023 | Open Access | Book

Sustainable Qatar

Social, Political and Environmental Perspectives

This open access book provides a topical overview of the key sustainability issues in Qatar, focusing on environmental sustainability from a socio-political perspective. The transition to a sustainable Qatar requires engagement with diverse areas …

Editors:
Logan Cochrane, Reem Al-Hababi

2024 | Book

Our Brain and the News

The Psychophysiological Impact of Journalism

This book explores the impact of news and literary journalism on human cognition and emotion. Providing an innovative analysis of psycho-physiological measures, including emotional response, perception of pain, and changes in heartbeat, Nery seeks …

Author:
Isabel Nery

2024 | Book

Consumer Behavior in Practice

Strategic Insights for the Modern Marketer

Aimed at marketing students and practitioners, this book places less emphasis on theory but, instead, helps readers to understand why their customers are acting in a certain way or why their marketing activities or initiatives are not (or are) …

Author:
Eugene Y. Chan

2023 | Book

Artificial Intelligence and Machine Learning Powered Public Service Delivery in Estonia

Opportunities and Legal Challenges

This book gives a comprehensive overview of the state of Artificial Intelligence (AI), especially machine learning (ML) applications in public service delivery in Estonia, discussing the manifold ethical and legal issues that arise under both …

Editors:
Martin Ebers, Paloma Krõõt Tupay

Open Access 2023 | Open Access | Book

When Music Takes Over in Film

This open access collection deals with musical moments in film as one of the most pivotal and compelling issues of current film music research. Musical moments as defined by Amy Herzog occur when a musical number inverts the normal relationship …

Editors:
Anna K. Windisch, Claus Tieber, Phil Powrie

2024 | Book

Handbook of Applied Journalism

Theory and Practice

This authoritative handbook looks at the entire news cycle and provides a bridge between the theoretical and academic study of journalism and its actual contemporary practice. The book's main merit is that it brings theory and practice together …

Editors:
Leon Barkho, Jairo Alfonso Lugo-Ocando, Sadia Jamil

2024 | Book

Working Women on Screen

Paid Labour and Fourth Wave Feminism

Working Women on Screen: Paid Labour and Fourth Wave Feminism critically examines screen media representations of women’s participation in the contemporary labour market. The edited collection brings together contributions on Aesthetic Labour; …

Editors:
Ellie Tomsett, Nathalie Weidhase, Poppy Wilde

2024 | Book

A Smarter Toronto

Some Reassembly Required

This book bridges media, technocultural, urban, and journalism studies to examine the role of journalism in relation to a smart city project on Toronto’s waterfront. From the announcement of the public-private partnership called Sidewalk Toronto …

Author:
Bob Hanke

2024 | Book

Immersive Technology and Experiences

Implications for Business and Society

This book provides a comprehensive overview of the role of immersive technology with multiple sectoral perspectives, such as entertainment, education, health care, and more. It covers a detailed analysis of the latest trends and developments in …

Editors:
Githa S. Heggde, Santosh Kumar Patra, Rasananda Panda

2024 | Book

Blue Book on AI and Rule of Law in the World (2021)

This book focuses on the development of artificial intelligence and rule of law in the world, by collecting and summarizing the information about the development of artificial intelligence and rule of law in China and the world, covering topics …

Editor:
Yadong Cui

2024 | Book

Description and Analysis of Factors That Generate Acceptance of Leadership within Selling Centers

Sales processes in the business customer segment are increasingly taking place on a multi-person level. In order to ensure that technical experts and decision-makers can be adequately deployed in the selling center, sales associates usually carry …

Author:
Rico Schwarzkopf

Open Access 2021 | Open Access | Book

Writing Manuals for the Masses

The Rise of the Literary Advice Industry from Quill to Keyboard

This open access collection of essays examines the literary advice industry since its emergence in Anglo-American literary culture in the mid-nineteenth century within the context of the professionalization of the literary field and the continued …

Editors:
Anneleen Masschelein, Dirk de Geest

2024 | Book

Emotion-Driven Innovation

A Methodology to Envision Emotion-Focused New Product Ideas

It is now widely recognized that the emotional dimension of products and services is a critical success factor in many sectors. Generating products with significant emotional features is a complex challenge, as professionals responsible for …

Authors:
Teresa Alaniz, Stefano Biazzo

2023 | Book

Reading George Grant in the 21st Century

George Grant (1918-1988) was one of Canada’s foremost public philosophers. Though his thought arose out of reflection on the history of political philosophy, pressing political concerns were never far from view. He was particularly adept at …

Editor:
Tyler Chamberlain

2024 | Book

Valuing Customer Engagement

Strategies to Measure and Maximize Profitability

In recent years, the concept of customer engagement has evolved as a powerful tool in the managerial toolkit of firms to incorporate a profitable approach to customer management. There is a pressing need for an authoritative book that communicates …

Author:
V. Kumar

Open Access 2016 | Open Access | Book

Environmental Governance of the Baltic Sea

This edited volume presents a comprehensive and coherent interdisciplinary analysis of challenges and possibilities for sustainable governance of the Baltic Sea ecosystem by combining knowledge and approaches from natural and social sciences.

Editors:
Michael Gilek, Mikael Karlsson, Sebastian Linke, Katarzyna Smolarz