Books Marketing + Sales

Rap and Politics maps out fifty years of political and musical development by exploring three specific moments of local discourse, each a response to failures by local, state, and national governments to address police brutality, violence …

Fully revised and updated, this comprehensive guide to diplomacy explores the art of negotiating international agreements and the channels through which such activities occur when states are in diplomatic relations, and when they are not. This new …

This book tackles global economic and social issues from a perspective that may seem obvious but which no author has yet taken: that we humans are living beings. In today’s artificially globalized world, we have increasingly lost sight of our …

This book explores the differential mode of people management in the Chinese context. Based on years of ethnographic research, this book illustrates how and why the guanxihu phenomena exist across different organisations and thus, the guanxi-hu …

The 2nd edition of Sustainable Human Resource Management: Strategies, Practices and Challenges delves into the evolving landscape of sustainable HRM. Replacing three chapters, it introduces fresh topics like 'Corporate Sustainability Business …

This book is an ethnography of Chinese daigou (cross-border shopping on the behalf of mainland Chinese customers) and their mobilities practices. Daigou practitioners, predominantly women, engage in selling, purchasing, and delivering goods …

This edited volume brings together a series of papers on various facets of the three Baltic countries, Estonia, Latvia and Lithuania which have not attracted much intellectual attention outside Europe, especially in South Asia. The countries …

This book introduces probabilistic modelling and explores its role in solving a broad spectrum of engineering problems that arise in Information Technology (IT). Divided into three parts, it begins by laying the foundation of basic probability …

This book argues that digital marketing should benefit from emerging technologies to result in sustainable competitive values for businesses in both the digital and physical worlds. It not only explores digital marketing fundamentals, analysis strategy, practices, and implementation but also explains the applications and relationships of marketing technologies (martechs) with digital marketing.

This book introduces the basic principles underlying the design and analysis of the digital communication systems that have heralded the information revolution. One major goal of the book is to demonstrate the role of the digital communication …

This Open access book is a collection of interviews published by China News Service, a Beijing-based news agency, in its “West-East Talk” column. It has been divided into five sections: “Mutual Learning Among Civilizations,” “Hot Issues,” “About …

This edited book is written by six authors from Asia and Africa. The individual authors focus on their own country's case or cases that they have been working on. The book features local conflicts in six countries in Asia and Africa and identifies …

This pioneering book on food study pursues an interdisciplinary approach to service science and the service engineering field. Further, it highlights a range of experiments conducted at actual business sites to verify the effectiveness of the …

This Key Concepts pivot discusses the contemporary relevance of the ancient Chinese concept of Tianxia or ‘All-Under-Heaven’ and argues the case for a new global political philosophy. ‘All-under-heaven’ is a conceptualization of the world as the …

This book provides assistance for ensuring and increasing service quality. Manfred Bruhn presents a holistic, scientifically based approach to quality management for services, which is consistently oriented to the management process with the …

Corona as a staged instrument of oppression, secretly kept vaccination deaths or politicians drinking children's blood: at the latest since the outbreak of the Covid 19 pandemic, conspiracy ideologies are booming and harm social peace and …

Data can be extremely valuable if we are able to extract information from them. This is why multivariate data analysis is essential for business and science. This book offers an easy-to-understand introduction to the most relevant methods of …

This book shows how logistics service providers can develop viable strategies for sustainable growth and thus position themselves for the future.

Detailed textbook with a focus on consumer behavior research

This textbook addresses the central question of whether and in what way advertising has a lasting influence on the purchase decision process. For this purpose, it takes a look at the …

Data can be extremely valuable if we are able to extract information from them. This is why multivariate data analysis is essential for business and science. This book offers an easy-to-understand introduction to the most relevant methods of …

It is a wide-spread belief that the cultural background inhered in a society affects the requirements of economic development. This relationship requires theoretical and empirical justification. The present book provides this together with an analysi

The reference book reviews and presents systematically the use of Internet in administration and politics. A process-oriented layer model defines the options of exchange and participation for all claim groups covering these topics: eAssistance, eP

This book examines how digital technologies enable collaboration as a way for individuals, teams and businesses to connect, create value, and harness new opportunities. Digital technologies have brought the world closer together but also created …

This book examines Hong Kong’s struggle against the disappearance of its unique identity under the historical challenges of colonialism, in addition to the more recent reimposition of Chinese authoritarian government control, as reflected in three …

This book examines the fundamental question of how legislators and other rule-makers should handle remembering and forgetting information (especially personally identifiable information) in the digital age. It encompasses such topics as privacy …

This book identifies, analyzes and discusses the current trends of digitalized, decentralized, and networked physical value creation by focusing on the particular example of 3D printing. In addition to evaluating 3D printing’s disruptive …

This book collects multiple research articles studying the factors influencing wearable device usage. Based on multiple empirical studies, which research different kinds of wearable devices such as smartwatches, activity trackers, and …

This book presents and discusses the state of the art and future trends in software engineering education, with a focus on agile methods and their budgetary implications. It introduces new and innovative methods, models and frameworks to focus the …

This book explores models and concepts of trust in a digitized world. Trust is a core concept that comes into play in multiple social and economic relations of our modern life. The book provides insights into the current state of research while …

This book presents and analyzes the concept of online brand communities, an emerging and exciting topic in marketing and eCommerce. First, it lays out the foundations like the evolution of the Web and the so-called Social Web, its utility for users a

This book takes an in-depth look at consumer behavior in the context of multichannel commerce and explores how the convergence of physical and electronic channels influences consumer decision-making in a multichannel environment. In this regard, it g

The book focuses on the part of the audio conversation not related to language such as speaking rate (in terms of number of syllables per unit time) and emotion centric features. This text examines using non-linguistics features to infer information

This book explores the intersection of law and technology, focusing on online speech regulations and their complex interplay with free speech in the digital age. It identifies three primary regulatory models – self-regulation, external regulation …

This book examines father-son relations and their role in the transfer of forms of masculinity and fathering practices. It also explores how far the psychosocial resources transferred from fathers to sons enable sons to navigate challenges in …

Political humor has an extensive record in the United States, replete with examples of humorists and satirists lampooning political leaders, institutions, ideas and more. Dating back to at least before the beginning of the republic, satirists …

This edited collection provides a comprehensive exploration of key trends and methodologies in adaptation within the Turkish context, examining how socio-political and economic conditions shape the interaction between texts, cultures, and media …

This book presents cutting-edge methods and findings that are expected to contribute to significant advances in the areas of communication design, fashion design, interior design and product design, as well as musicology and other related areas.

This textbook balances the theory of digital marketing with the practical skills for prospective marketers in professional organizations, both public and private. It begins with an introduction to the digital landscape following the structure of …

This book studies how the complex relationship between music, the avant-garde, and counterculture challenges all sorts of boundaries. By exploring the avant-garde as a thoughtful inquiry into experimentation, creativity, and originality, we bring …

This book covers MASS regulation, technology, and policy. MASS development began with the realization of the 4th industrial revolution technologies such as big data, AI, IoT, and communication, which were also linked to technological development …

The second edition of EU Foreign Policy Toward Latin America systematically examines the main aspects of the EU-Latin America relationship. The chapters provide an in-depth analysis of the long-term trends in the EU's relationship with Latin …

This book focuses on the personalisation of the user interface in e-commerce based on collected data on customer behaviour. While product recommendation systems are widely used for this purpose today, they do not allow for a comprehensive …

This open access book pertains to the "International Conference on Cultural Tourism Advances," held on June 27 and 28, 2023, at KU Leuven, Belgium. It focuses on advancing understanding of the sustainable development potential of cultural tourism …

This book explores global forms of indigenous communication and their connections with new and digital media. With fresh and original insights, the book transcends the confines of regional analysis to investigate similarities, parallels, and …

This book is one of two volumes that examines the role of political communication, media and language in transforming politics, governance and democracy in sub-Saharan Africa. Interdisciplinary in approach, this second volume analyses themes …

This book explores the complexity, multiplicity, intersectionality, and dynamism of cultures in connection with critical and emancipatory peacebuilding. It includes diverse voices to emphasize local and everyday peacebuilding within a narrative …

This book tells the story of the 2020 presidential election campaign, exploring how Joe Biden secured the Democratic nomination and defeated Donald Trump in the general election. It argues that Democratic Party elites paved the way for Biden’s …

This book is a collection of newly commissioned essays by established and emerging scholars that maps out the current landscape of experimental cinema studies and sets agendas for future work in the field. Introducing new critical methodologies …

While electoral participation is a traditional topic in political science, voter turnout at the local level is still largely uncharted. There are very few large-N comparative works on municipal turnout and, as a result, a lack of a comprehensive …

This book presents state-of-the-art research from around the world on how the fashion industry can help in the transition towards a sustainable model of development and a circular economy. It presents the proceedings of the 10th Global Fashion …

This book reports on research findings and practical lessons featuring advances in the areas of digital and interaction design, graphic design and branding, design education, society and communication in design practice, and related ones.

This book challenges the Western contemporary “praise for Nature”. From food to body practices, from ecological discourses to the Covid-19 pandemic, contemporary imaginaries abound with representations of an ideal “pure Nature”, essentially …

​Service-Dominant logic can be described as a mind-set for a unified understanding of the purpose and nature of organizations, markets and society. A concept that was first introduced by Vargo and Lusch in 2004, S-D logic has generated not just a …

The global COVID-19 pandemic, the resulting lockdown imposed in many countries, as well as related safety measures taken by governments and authorities, have posed significant challenges to classical music culture. However, they may also have had …

This volume explores how different post-Soviet countries have reinterpreted and diverged from the Soviet gender roles and values. It synthesizes results from multiple empirical studies that attend to increasingly conservative features of political …

This volume presents an analytical and empirical overview of the array of issues that the Mexican media faces in the post-authoritarian age, which jointly explains how a partially accomplished democracy, its authoritarian inertias, and its …

This book provides an in-depth analysis of the social democratic parties in the four member states of the so-called “Visegrád Group”- Czech Republic, Hungary, Poland and Slovakia. The timeline spans the last two decades, which saw the parties in …

End of 2022, nearly 200,000 people indicated holding a position as a customer success manager on LinkedIn. Customer success management (CSM) is thus the fastest growing business function. It was first implemented in selected service businesses …

This edited book examines key challenges in the digital era and their implications for journalism practice and public debate in emerging media markets. It specifically focuses on evidence from selected Southern and Eastern European countries as …

The 2030 agenda for development, or what is known as the Sustainable Development Goals (SDGs), is perhaps the most ambitious agenda collectively agreed upon by 193 countries in human history. Yet, the framers of the 2030 agenda for development …

The 2030 agenda for development, or what is known as the Sustainable Development Goals (SDGs), is the most ambitious agenda collectively agreed upon by 193 countries in human history. In 2015, the UN Member States adopted the 17 SDGs as a …

This book highlights the development of retail marketing in developing economies and presents this sector as a major area of growth and business opportunity. With a special focus on supermarket chains, the authors show that the advancement of …

The increasing interconnection and the unlimited exchange of data and information has led to a maximized transparency of globally offered and sold products and services. The desires, needs and wants of the consumer are the critical issues today in …

This book examines the slide into a new Cold War in the Caribbean. The primary argument is that the Caribbean’s geopolitics have shifted from a period of relative great power disinterest in the aftermath of the Cold War to a gradual movement into …

This fully revised and expanded edition of Diplomacy, written by an internationally respected researcher and teacher of the subject, is richly illustrated with examples from the worlds of health and commerce as well as high politics. The instances …

The book analyzes the most relevant developments in the relation between contracts and technology, from automatically concluded contracts to today's revolutionary "smart contracts" developed through blockchain, which are beginning to and will …

This book provides a feminist analysis of #MeToo and the sexual assault allegations against celebrity perpetrators which have emerged since the Weinstein story of October 2017. It argues for the importance of understanding #MeToo in relation to an …

This book offers state-of-the-art descriptions of intelligent service innovations in industry, supported by novel scientific approaches. It gathers findings presented at the 3rd Intelligent Services Summit, which took place in Zurich in September …

This wide-ranging book analyses EU-Asia security relations in a systematic, substantive and comparative manner. The contributions assess similarities and differences between the EU and its Asian partners with respect to levels of threat …

This volume draws together academics and think tank experts to explore the revised European Neighborhood Policy (ENP) and EU Global Strategy (EUGS) towards the Southern Neighborhood, in the context of the Arab Uprisings and conflict …

In the context of rapid ICT development, this book focuses on how gamification affects consumer engagement and can be used to create a shared value for customers and companies. Based on the constructs of shared value, consumer engagement and …

This book addresses the neglect of visual creativities and content, and how these are commercialised in the music industries. While musical and visual creativities drive growth, there is a lack of literature relating to the visual side of the …

Design Science Research is a powerful paradigm enabling researchers to make important contributions to society and industry. Simply stated, the goal of DSR is to generate knowledge on how to find innovative solutions to important problems in the …

Blockchain technology and artificial intelligence (AI) have the potential to transform how the accounting and financial services industries engage with the business, stakeholder and consumer communities. Presenting a blend of technical analysis …

This book presents a collection of academic essays that take a fresh look at content and body transformation in the new media, highlighting how old hierarchies and canons of analysis must be revised. The movement of narratives and …

This book offers a comprehensive political assessment of Brexit. Based on a historical review of the role of the United Kingdom in the European Union, the author, a former diplomat at the German embassy in London, presents well-founded insights …

The spread of the Internet into all areas of business activities has put a particular focus on business models. The digitalization of business processes is the driver of changes in company strategies and management practices alike. This textbook …

This book highlights essential concepts, models, and processes that help those responsible for making pricing decisions – whether professionally or privately – to effectively engage in product pricing activities. Novel, straightforward and clearly …

The Marxian Legacy, first published in 1977 and released in a second edition in 1988, was and remains distinct in its view of Marxian theory as 'critique, ' aware of its own origins and limitations and self-conscious about its own historical …

This groundbreaking book uses observations made by Marshall McLuhan to analyze the aesthetics of science fiction films, treating them as visual metaphors or probes into the new reality dominated by electronic media:

- it considers the relations …

This collection of interviews captures a period of historic change for the global music business along with a wealth of professional knowledge that extends from the late 1960s through to late 2012 when the interviews were conducted. They record …

This new book addresses the status of the field of System Dynamics 60+ years after its inception. It presents state-of-the-art expositions by leading authorities in either a facet of the theory and methodology of the subject or its application in …

Voices from Ukraine takes you into the lives and experiences of journalists covering one of the most consequential wars of our time. This book provides a detailed examination of war reporting in Ukraine by merging the author’s insights with the …

How do spatial dynamics and narrated identities shape each other? How do the ongoing processes of inclusion and exclusion construct individual and group self-perceptions within the Kuwaiti and Jordanian societies?

In this book, the author explores …

This open access book examines the implications for the EU of a radically changed international context characterized by systemic rivalry, competition over norms and regulations, and growing strategic tension. Globalization that once tied national …

In today's evolving democratic landscape, "The Perils of Populism: The End of the American Century" offers an extensive investigation into the phenomenon of populism and its potential threats to U.S. democracy. Esteemed contributors and long-time …

Against a backcloth of tumultuous events in Europe, the EU faces once again the fateful question of moving towards federal union or let flexible integration guide the Union. The sixth volume in Interdisciplinary European Studies explores the …

The fifth volume of the Interdisciplinary European Studies series aims to explore the EU’s pursuit of societal resilience and its role in the transition to a green economy. It brings together scholars from economics, law, and political science to …

This book explores how the European Union responds to the ongoing challenges to the liberal international order. These challenges arise both within the EU itself and beyond its borders, and put into question the values of free trade and liberal …

This book aims to explore the perceptions of the EU integration by the young population in its “periphery”. It thereby bridges the gap between perceptions studies, youth studies, and the center-periphery conceptual framework. The chapters in the …

This book considers the growing popularity of solo motherhood via gamete donation and how this type of “cyborg conception” is narrated in medicine, bioethics, fiction, and memoir. It identifies solo mothers as radical women who exist in a space …

This two-volume work brings together studies focusing on the Greek realities of class as they appear in and through the Greek media realm. Critically engaging with traditions of class analysis, it brings to light various class perspectives and …

This book takes an interdisciplinary approach to understanding the different ways in which the past remains present in Western popular culture in the twenty-first century. It combines theoretical analyses with case study-based chapters focusing on …

This book explores the ways in which adolescents in Nigeria domesticate technology and the role of digital gatekeepers such as parents, guardians, and teachers in their digital lifeworlds. Using a child-centred framework, what emerges is a rounded …

Transnational Broadcasting in the Indo-Pacific brings together research spanning journalism, broadcast and political science to interrogate the issues arising from a rapidly changing global political and broadcast environment. This book asks: Why …

Anglo-American Stage and Screen Drama analyses and discusses the contemporary role of stage and screen drama as a critical forum for progressive thinking in an increasingly polarised geopolitical world. The book addresses the cultural politics of …

This contributed volume discusses how consumer awareness of textile sustainability can lead to a more sustainable textile supply chain. From the initial purchase of a textile to its care and longevity, consumer behaviors are at the core of …

This book analyses Member States’ and EU neighbours’ national visions for the enlargement of the European Union (EU), highlighting 41 national histories, policies, and corresponding public perceptions of European integration. In a geopolitical …

This book seeks to expand some of the existing, often western and Global North facing, scholarship in the area of Disability and Media Studies to include African perspectives. ​Featuring predominantly Africa-based contributors, it studies an array …

This book discusses the socialization of business as a corporate philosophy to understand customers and stakeholders in order to motivate co-creating value-based business performance. Reviewing a wide range of literature, it analyzes emerging …