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Published in: Marketing Review St. Gallen 4/2014

01-08-2014 | Service

Buchrezensionen

Authors: Sibylle Haberstumpf, Anja Schüür-Langkau

Published in: Marketing Review St. Gallen | Issue 4/2014

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Metadata
Title
Buchrezensionen
Authors
Sibylle Haberstumpf
Anja Schüür-Langkau
Publication date
01-08-2014
Publisher
Springer Fachmedien Wiesbaden
Published in
Marketing Review St. Gallen / Issue 4/2014
Print ISSN: 1865-6544
Electronic ISSN: 1865-7516
DOI
https://doi.org/10.1365/s11621-014-0391-6